guys, my ranking for my keywords are keep getting better after the florida update. How is it for you guys?
i see ranking improvement for all my keywords across all of their corresponding pages. What I have done over the last few month that might have a correlation to this improvement:
[1] have made substantial on-site improvement for all of my pages. Did this by understanding what other competitive sites have in common and just did a little bit better. For example, keyword density, number of words, use of H tags, etc.
[2] have created lots of back-links using exact match query for each page
[3] have made sure that our contact information is mentioned in all the footers: email, phone and address
[4] speed improvement. made sure that I got real good scores on webpagetest.org and gtmetrix.com. specially "first byte time". gave up on trying on getting good scores on google pagespeed site. I have all A's on webpagetest and gtmetrix. this involved using plugins in wordpress. also, as part of improving my site speed, I removed google analytics code from my site, since I had not looked at it for more than 2 years. just using google webmaster tools.
[5] and no, i am not using disavow tool. my own personal tests has showed to me that anytime I use it, it results in negative impact on my ranking.
[6] I am not running any advertising or affiliate links on my site. It is a business site, where users sign-up to use the application. My signup page was signup.domain.com and my login was login.domain.com. I made changes so that both are now
www.domain.com/signup and
www.domain.com/login. this way I have increased my CTR and also showing google that users are taking action on my domain. do note that
www.domain.com is different from signup.domain.com and login.domain.com from google's perspective. by making sure that all initial user activities remain on
www.domain.com I think I have taken positive steps from google perspective. It shows user engagement and also returned visitors.
[7] I have pushed my click to action button to above the fold so that users take action immediately. I dont want them to jump around. I want them to action as soon as possible.
Also, I think my getting no-follow backlinks from high DA sites has had a positive impact on improving the authority on my site, hence helping all of my pages.
hope this helps.
p.s. I was one of those who got impact with yeoast plugin issue. saying this, to show that the negative impact of yoast is gone and the workaround they provided did work apparently.