"We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks." https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ In a nutshell: Over HALF of all searches performed in Google resulted in no click to the content author properties. Google shows the content straight on the SERPs, stealing your hard work and investment. Meanwhile the most valuable ads are shown on the SERPs as well. (5% of all searches result in ad clicks.) Google is scraping the WWW and stealing everyone's content for their own profit. Ironically, if you do exactly what Google does, Google will ban you!