I have 2 ecommerce sites that are not yet fully functional and this is what happened:
The sites have bad backlink profile, mainly web 2.0 and both sites are in the same niche.
Aliexpress product descriptions, so very little on page SEO done, missing meta and other tags/info... as you can see not something that you can call "have put a lot of work in".
So what I did:
I connected both sites via mega menu backlinks - site wide links.
Both sites now shoot each other hundreds of backlinks and guess what, one of them is on page 2 and ranking for 2 x main keywords of 25K and keep going up.
This is insane. Completely trash backlink profile, cheap 1 $ PBNs, web 2.0 and site wide link from exactly the same site with same age just different domain and it goes up daily.
The site is pretty trash but 5-6 months old.. i dont even have payment gateways activated.
Now at the same time, site that I have worked with over a year and spent thousands, including editorial articles on major news networks takes hits every day and is unable to recover.. SEMRush indicator is going crazy since yesterday and again my good site is losing while the crap ones are gaining.. i lose even when the indicator is green, minor gains that are followed by huge drops.. nothing makes any sense.
Good thing here is that i have tons of Shopify crap sites available.. Ill try to shoot the worst shit i can find from bhw link sellers and will let you know how it goes...
I have lots of hope in my new strategy