Google Places Optimization

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beamz

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Since nobody here has explained how to get your local+business site ranked high on google here it is...

Here is the hierarchy of optimization techniques listed by importance:

1. Completeness of information in your listing
2. Keywords included in your company name (don't SPAM)
3. Website Optimization - use City and State keywords in your Titles and Meta Tags, add your address to your web pages, etc.
4. Category w/ Search Terms (cosmetic dentist, personal injury attorney)
5. Proximity to center of city(****from what I hear this is not as important as it once was****) - Think Locally - Having a business location in the CENTER of town helps you get to the top of the list. The closer your office is to the center of your city, the higher your listing is usually positioned on the Google Maps list. For example, if you view any Google Maps list, the first three listings returned (A,B & C) are located in the center of the city. The businesses listed further down the list migrate out from the center of town.
6. "Flair" - photos, videos, coupons, payment methods, parking instructions
7. Listings in directories that include local address info (SuperPagesd*tc*m, YellowPagesd*tc*m, CitySearchd*tc*m, etc.)
8. Number of In-Bound Links (IBLs) from local city websites and directories
9. Total number of reviews
10. High ratings in your Google reviews (More stars can mean higher positioning)

(**** It also helps if you have an aged domain, google equates age with trust*****)

from what i've seen after you have done all these to the best of your ability, the number of reviews your business has will knock up your google places listing position. It is not important if all the reviews are 5 stars or 1 star. Do not post all of your reviews from the same place (check "lubbock dentist" as an example,even though they are the top spot) google doesn't like this and will eventually punish you. It would be great if there was a bot that posted reviews around the web for your business. Also your going to want to spread the reviews over a period of time. I believe your IP may be tracked by G if you post a review with them sp dont spam reviews there.If anyone has any other info on how to get a top spot on GP list please share...preferably ways that don't take forever like these...

Is it just me or do you think that google reads these forums... :eek:
 
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Nice list.

A good addition is how many other maps your location shows up on. You can save locations and create custom maps under a G acct, and the more of these you appear on the better (from different accts obv)
 
thanks guys, to be honest im still trying to figure out google places. I forgot to mention on #3 you should have your address on EVERY SINGLE PAGE and be sure it is exacty identical to the information in the gp listing.

for more tips please hit the thanks button :D
 
i agree with all of this with the exception of keywords in your business title. it will get you banned. great idea in the short run, but....

ive had it happened to me and now i don't do it.

now if i see a competitor doing it that i'm trying to surpass, i hit the report button and usually google will remove them.

google places is white hat only
 
I heard that the google places listings will change if you search from a smart phone depending on your location to find the nearest businesses. Can anyone verify this? Im one of the 10% out there with a dumb phone.
 
I have had a call center selling this product for about 3 years, Its a lot harder because every nucklehead is doing it. But cold calls still work. about 250 calls per sale. have fun!!
 
This is valuable information for all member, I will share this with another to provide them a very useful information.

Please keep it up.
 
touche pussy cat touche , this is a good point and one i follow as well.....

how many google accounts do i have?

mmmmm about 200 how do i manage them??? i have no idea i just do, thanks to the OP for sharing this information as i started a national campaign and will be implementing these for each map listing, err places page to the new persons.


beezee said:
Nice list.

A good addition is how many other maps your location shows up on. You can save locations and create custom maps under a G acct, and the more of these you appear on the better (from different accts obv)
Click to expand...
 
your ip is def tracked when reviewing,

make reviews on

yelp
insider pages
merchant circle
yahoo
yellow pages

they will show up on google places page, and does snyone know a huge list of local business directories besides the obvious ones?


beamz said:
Since nobody here has explained how to get your local+business site ranked high on google here it is...

Here is the hierarchy of optimization techniques listed by importance:

1. Completeness of information in your listing
2. Keywords included in your company name (don't SPAM)
3. Website Optimization - use City and State keywords in your Titles and Meta Tags, add your address to your web pages, etc.
4. Category w/ Search Terms (cosmetic dentist, personal injury attorney)
5. Proximity to center of city(****from what I hear this is not as important as it once was****) - Think Locally - Having a business location in the CENTER of town helps you get to the top of the list. The closer your office is to the center of your city, the higher your listing is usually positioned on the Google Maps list. For example, if you view any Google Maps list, the first three listings returned (A,B & C) are located in the center of the city. The businesses listed further down the list migrate out from the center of town.
6. "Flair" - photos, videos, coupons, payment methods, parking instructions
7. Listings in directories that include local address info (SuperPagesd*tc*m, YellowPagesd*tc*m, CitySearchd*tc*m, etc.)
8. Number of In-Bound Links (IBLs) from local city websites and directories
9. Total number of reviews
10. High ratings in your Google reviews (More stars can mean higher positioning)

(**** It also helps if you have an aged domain, google equates age with trust*****)

from what i've seen after you have done all these to the best of your ability, the number of reviews your business has will knock up your google places listing position. It is not important if all the reviews are 5 stars or 1 star. Do not post all of your reviews from the same place (check "lubbock dentist" as an example,even though they are the top spot) google doesn't like this and will eventually punish you. It would be great if there was a bot that posted reviews around the web for your business. Also your going to want to spread the reviews over a period of time. I believe your IP may be tracked by G if you post a review with them sp dont spam reviews there.If anyone has any other info on how to get a top spot on GP list please share...preferably ways that don't take forever like these...

Is it just me or do you think that google reads these forums... :eek:
Click to expand...
 
seobizwiz said:
I have had a call center selling this product for about 3 years, Its a lot harder because every nucklehead is doing it. But cold calls still work. about 250 calls per sale. have fun!!
Click to expand...

bleh.....250 calls per sale... id hire 5 telemarketers for this.....if i only can find competent people let me know if u know any
 
Be careful with reviews on Yelp. They are an active community, and one of the most authentic review sites out there. Sometimes authentic reviews that I make won't show up for weeks... Then they may just disappear.
 
Yelp works good for me, google indexes the reviews made on yelp quickly, but take a while to show up in google places.
 
do not post multiple reviews for a business on google with different user names. google tracks your ip and will know whats going on. Instead spread the reviews out with the other review sites. It also looks more authentic this way.

keep this thread alive!
 
yeah they will be mysteriously taken down and youll go from 100 reviews to 60 and say wtf?
 
Thanks for the post. Now to send it to my programers for automation :D
 
yagami82 said:
Is anyone offering a SEO for this?
Click to expand...

Actually I do. All I do is local search optimization for Google Places. We guarantee all our clients front page withing 60 day window. There is a lot of good information on that list above about how some of it works. There is much more to it though and some of it is being revised at the beginning of the year. Fyi.

pm if you want to talk about anything specific.:D
 
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