Question for anyone doing Google Mobile Call Only Ads. I have a situation where I am in a very competitive space for google call only ads on mobile. We sell calls to buyers for around $12 per call. Clicks use to come to us for around $4 per click so about 85% of the clicks created a call and we make money - but, now there are several new marketers in the space, I know they also sell the leads for around $12. However, regardless of what method I try I can not seem to get good ranking on mobile and clicks at prices I know make sense.....I am see in the bid landscape that some of them are bidding up to 200 bucks....I am not sure if this is correct or if they are bidding high and doing bid modifier to bring down cpc on mobile to something that makes sense. I have tried this but I still am ranked in about the 4th spot when I need to be in #2 to get traffic.... I am wondering if anyone knows of new tricks ideas or concepts to get good ranking on google call only ads but not overpay for clicks........ I want to be in the 2nd spot not the 1st because those guys are probably overpaying.......anyone know what I may be missing here?