I am starting to see more and more often business being on the very top without having more then 2 crappy reviews and a few crappy citations. They even beat out ones that have everything perfectly set out. A lot of the local keywords I search for this happens. I'm starting to believe that it has to be because of actual backlinks not citations that are causing them to rank this high. It is quite possible that linking to the actual Google Business Listing helps rank higher. What are your thoughts?