Google Local Listing SEO - Need Help

Ron Guy

Ron Guy

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Hi,

I have website in a competitive industry. For my targeted keyword (keyword + Location), I am ranking on the page 3 and about 20th on the map listing.

One of my competitor is ranking for the same keyword (keyword + Location) on page 3 but it also shows in the local 3 packs.

Both websites has very similar DA and PA (homepage). Both physical offices are in the CBD of the location. In fact our offices are about 500 meters apart.

They have a lot more google reviews (70 vs 10). However they are ranking (local 3 packs) above some well established websites in the same locality with higher DA and higher review numbers.

Apart from the reviews, I operate from 2 offices and therefore I have 2 GMB. In all directories, I have put down the CBD address as the address of the business. Both GMB profiles are completed with photos and different description for each locality.

My backlink profile is much stronger than this competitor with a good number of links coming from high DA, niche relevant sites with traffics.

I have 2 questions.

1. What would you suggest for me to do to rank my CBD address in the 3 pack?

2. What are the questions you would ask or evidences you would want to see from a Local SEO Provider?
 
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Try to put some social traffic on your site which is relevant to your business. Check bounce rate of both sites. Take a deep analysis of your competitor's website and find some points what thy missed.
 
David Willy said:
Try to put some social traffic on your site which is relevant to your business. Check bounce rate of both sites. Take a deep analysis of your competitor's website and find some points what thy missed.
Click to expand...
Thanks. when analysing this competitor, I realised my backlink profile is much stronger than his. I am getting a lot more backlinks from relevant high quality sites with traffic. However this website is still ranking better than mine. The only biggest difference is that my website is about 10 months old and his is about 5-6 years.
 
As you mentioned they have more reviews so they got more trust from clients.
For backlinks analysis, which tool you have used?
 
seoamz said:
As you mentioned they have more reviews so they got more trust from clients.
For backlinks analysis, which tool you have used?
Click to expand...
They are out ranking in the local 3 pack, well established brand websites within the same vicinity and with double the number of the reviews.

I'm using SEMRUSH, I think AHREFS is much better but I don't want to pay for 2 tools. Do you have any suggestions?
 
You do any map embeds? Or have you seen your competitor include them?

Also just saw your post above, Ahrefs shows more backlinks than semrush from what I've seen
 
710fla said:
You do any map embeds? Or have you seen your competitor include them?

Also just saw your post above, Ahrefs shows more backlinks than semrush from what I've seen
Click to expand...
We both have embedded map on the contact us page. Do you suggest to have an embedded map at the footer? Or on the homepage too?
 
Ron Guy said:
They are out ranking in the local 3 pack, well established brand websites within the same vicinity and with double the number of the reviews.

I'm using SEMRUSH, I think AHREFS is much better but I don't want to pay for 2 tools. Do you have any suggestions?
Click to expand...
Ron Guy said:
We both have embedded map on the contact us page. Do you suggest to have an embedded map at the footer? Or on the homepage too?
Click to expand...

I meant in terms of backlinks, do you have backlinks with your map embed?

And yes I suggest putting it in your footer so it's sitewide
 
710fla said:
I meant in terms of backlinks, do you have backlinks with your map embed?

And yes I suggest putting it in your footer so it's sitewide
Click to expand...

Yes I have a backlink for the embedded map
 
Age of domain may be a minor part, but not enough in this case whne you are ranking the sites similarly for organic keywords.

I believe its total reviews, review content which includes keywords, better local citations,

Does your competitor have keywords included in their GMB name? They make more frequent posts, image uploads, optimized GMB description, geotagged images, guest post map embeds.
 
tidelow said:
Age of domain may be a minor part, but not enough in this case whne you are ranking the sites similarly for organic keywords.

I believe its total reviews, review content which includes keywords, better local citations,

Does your competitor have keywords included in their GMB name? They make more frequent posts, image uploads, optimized GMB description, geotagged images, guest post map embeds.
Click to expand...
We both have the keywords in the GMB name. Not much image uploads but very frequent, weekly post.

What's the difference between posts and guest post map embeds?

Thanks for getting me thinking, geotagged images is gold.
 
Yes, and another thing G loves is user uploaded/geotagged images with the reviews posted by trusted/aged gmail accounts. They are x10 better, stick and will likely make the top 3 review schema in the GMB map pack if you include your keywords in the written review content.

If you really want the highest quality reviews for GMBs, pay your friends to search on G for the keyword(s) you are trying to rank for, have them scroll till they find your GMB, open up, click to call and have them on the line for 20-30 seconds, right after they should click on website, stay on each page for a minute, click thru to a few other pages, they come back to the GMB, leave a optimized review mentioning company name and keyword with geotagged image (you can provide).

Sorry, I simply meant get guest posts that are niche relevant and include a map embed to your GMB, and the guest post should be SEO optimized for your ideal keywords.

To find your competitors citations, do a G search of your competitors full address, partial address, and/or phone number like...

"1234 Easy St" + "company name"
Or
"Company name" + "xxx-xxx-xxxx"

Build a list in a spreadsheet and get listed on all of the ones they are on, plus get on others they are missing.
 
tidelow said:
Yes, and another thing G loves is user uploaded/geotagged images with the reviews posted by trusted/aged gmail accounts. They are x10 better, stick and will likely make the top 3 review schema in the GMB map pack if you include your keywords in the written review content.

If you really want the highest quality reviews for GMBs, pay your friends to search on G for the keyword(s) you are trying to rank for, have them scroll till they find your GMB, open up, click to call and have them on the line for 20-30 seconds, right after they should click on website, stay on each page for a minute, click thru to a few other pages, they come back to the GMB, leave a optimized review mentioning company name and keyword with geotagged image (you can provide).

Sorry, I simply meant get guest posts that are niche relevant and include a map embed to your GMB, and the guest post should be SEO optimized for your ideal keywords.

To find your competitors citations, do a G search of your competitors full address, partial address, and/or phone number like...

"1234 Easy St" + "company name"
Or
"Company name" + "xxx-xxx-xxxx"

Build a list in a spreadsheet and get listed on all of the ones they are on, plus get on others they are missing.
Click to expand...
Thanks a lot man, really appreciate your detailed response
 
Ron Guy said:
Hi,
Please try to add value to conversation rather than trying to increase your message count by spamming threads.
If you think it's a good suggestion, give it a thump up. Read the forum's rules.
Click to expand...
okay, alright, I will abide by everything
 
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