I think they want is to drive everyone into insanity with trying to rank
so as to push them deeper into adwords.
Google is no different than any other business out there trying to perfect their model in order to remain
relevant and competative. You can't fault them for that.
Once upon a time the internet was a new frontier and almost everything being published was fresh and unique.
First came the keyword and title stuffing that google eventually invalidated, then came the next generation of
spinners, the random content generators, the link farms, the autoblogs, the automated directory spammers,
article submitters etc.
And it all worked great for a while, and to some extent it still does when done correctly by those who know
what they're doing and have the experience to do it correctly, but the effort needed to produce results is
becoming greater and greater as google adjusts and tweaks their algorithms. As one poster said it's a cat and
mouse game, where for every move google makes one must adjust their own strategy to match, which boils down
to finding what they are valuing most at any given moment by continually testing and probing them. Instead many
people are simply content to create the same threads over and over about how to create a linkwheel, how to
submit to a link/article directory, yada yada..
There's a lot of good information on these forums by some very intelligent posters who occasionally take the time to
talk about more advanced concepts and new ideas. The other day one of the new mods SEO20 shared a beautiful
script on here that could easily be embedded on your site and silently redirect traffic to a handful of other websites
to increase views on those pages, without the visitor even leaving the initial page or realizing he had visited the other pages.
Things like that are a work of art, but many times after a few posts the threads end up spiraling out of control when
the monkeys get out of their cages and the conversation inevitably turns to 'blasting' and 'nuking' or new posters
demanding every last step be explained in detail. It's a shame really. :crazy: