I would love to see companies like Oracle and Dropbox throw their hats into the Search arena.
Oracle because.... Oracle.
Dropbox because there has to be something truly remarkable about the talent that much exist there, as for whatever reasons, Guido decided (when we all very much know he didn't have to) to work there for 6 1/2 years. That, in and of itself, is one hell of an endorsement, in my opinion.
There are other companies, of course, that would be a good fit for doing such a thing. We all already know that
Apple is up to something, though we don't really know what their intended endgame is with it.
Omnity originally wanted to be the search engine to defeat Google, but they ended up going in a different direction.
Microsoft already has a phenomenal search engine, but it just never really caught on, when compared with Google. It's understandable, and for so many reasons.
For example, muscle memory. The letter 'G' is right in the center of every keyboard, right next to your index finger. It's so easy to just press 'g' and then press 'Enter' (assuming your autocomplete activates).
For example, all these mobile phones, tablets, phablets, etc... When you type in a search query, you're directed to the Google SERPs, as the default. Most end users likely don't change from default.
For example, muscle memory. Now, the word 'search' has become so synonymous with Google, that 'Google' has taken on a new life as a verb. 'Search online for it' has been largely shortened to 'Google it'.
There are far more reasons than this, which can lead to a sense of hopelessness from these companies.
..talk about an uphill battle...
As much as I do love Bing (and I do love Bing), it's not enough.
I think Bing would be able to do something better, but I feel they'd have to scrap that name, do some serious rebranding and make themselves the default search in as many devices as possible.
Or perhaps they feel like the wheel is already invented and so there's no need to invest all the time, money, effort, resources, and headaches required to reinvent it.
I do love Google. What they've been able to create and accomplish, is nothing short of monumentally impressive. It's just that lately, they've been messing up -- a lot.
In my opinion, Google should see things like this as a major punch in the gut. As a business, I don't want to see people who are genuinely just starting out with utilizing my business, to be left with such a bad perspective of what my business does and with very limited or perhaps even no information as to why and / or any information about when things may be resolved.
BUT WAIT! Google shouldn't care about SEOs, right?
Wrong.
While true, there are numerous SEOs out here trying to completely game the system by using shady tactics that are borderline or outright unethical, there are also numerous SEOs that are not.
They should care about SEOs because we are the ones making sure that Google has the ability to allow their functions to find the most suitable data to deliver to their end users. We are feeding their spiders with the information their systems depend on. We know what Google wants [and needs] to see and so every day, we strive to deliver just that.
We're the ones responsible for getting businesses to invest into Google Ads. We're the ones split-testing and as a biproduct, earning them more money. We do a lot for Google. We're even giving them plenty of data to scrape from us, free of charge. They should care about us. We work hard for Google.
Will there be a better suited search engine to compete with Google? I believe there will be, and especially if the current trajectory continues. There comes a point where it becomes inevitable. I don't believe we've crossed that point, yet. The primary reason I say this is because I don't think most people notice all the changes in the Google SERPs. Mostly it's us who are the ones paying attention to things like this. If you don't believe me, simply go ask your aunt what she thinks about these recent sensor levels. Right now, the average end user isn't noticing. Once the average user starts noticing their search queries returning irrelevant and / or weak results, and this trend catches on, we will then start inching the way towards inevitability.
We're already seeing such relevancy issues happening, but again, we're in the space of searching keywords. That's what we do. Naturally, we're going to notice things like this, should things like this exist, to begin with.
Anyway, those are my two pennies.
