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Google Analytics shows organic trafic as direct

Discussion in 'White Hat SEO' started by Aislinn, Jan 5, 2016.

  1. Aislinn

    Aislinn Newbie

    Joined:
    Nov 18, 2015
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    Occupation:
    SEO
    Location:
    Belgium
    Hi all,

    I have an issue with the reporting in Google Analytics that I CANNOT figure out.

    One day, more than half my organic trafic started being categorised as "Direct". It only happens on Desktop and for "New Visitors" (on the second visit, organic trafic is correctly recognised).

    Does anyone have any clue on what could be causing this?

    The source code of the page (GA tracking code included) is exactly the same for both types of users. And as far as I can tell, there is no redirection happening.

    What could be the issue?

    Any help appreciated :)