liyanglawyer
Newbie
- Feb 9, 2021
- 4
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1. The upgrade of e-commerce algorithm
(1) The last two years of e-commerce algorithm for commodity reviews in the algorithm has been updated five times as of September this year.
(2) Search product words under the SERP structure of Google's structured products continue to increase, currently more aggregation-based, while reflecting the LABEL of BEST, such as the lowest price tag.
3) Multisearch products continue to upgrade, the mobile side in addition to search text, currently through the product images can also be searched, can be simply understood as Taobao APP in the upload of product images to search for similar goods, the future through the MUM model will make upgrades to the product to enhance the e-commerce experience in the search end.
For the above background, with the rise of other e-commerce platforms as well as new platforms, Google for the field of e-commerce will also continue to develop towards user experience and commercialization.
2. Content algorithm update
(1) 2022 in addition to the core algorithm, there is a separate practical content algorithm and for the network spam update, Google is currently not completely opposed to AI-generated content, but with more and more AI-generated content sites, meaning that such content is more inclined to non-manual, written specifically for the search engine content.
(2) Hyung-Jin Kim, Vice President of Google Search, proposed that EAT remains the core of the algorithm, and that the current algorithm team has been upgrading the algorithm for spam content, and the structure of the content algorithm is constantly being updated, which ultimately means screening reliable content for users.
Google's algorithm for content will continue in the coming year in order to provide users with better quality content or to solve problems for users and maintain a healthy ecosystem.
3. Re-upgrade of user experience
1） In the internal ranking system recently announced by Google, page speed and mobile-friendly ranking system are subsumed into other ranking systems (safe site system has been incorporated into the page experience system).
2) John Mueller, an official Google person, recently replied to users in twitter that the last batch of sites moving to mobile-first indexing will be launched again soon. Since mobile indexing was first proposed in November 2016, the deadline for mobile indexing has been repeatedly postponed because there are too many desktop indexed sites that have not made the switch.
Based on the above analysis and the increasing proportion of mobile devices used, the algorithm for user experience will continue to be upgraded.
4. Integration of multiple algorithm systems
Not long ago in SMX Next 2022, Google search vice president Hyung-Jin Kim proposed Google's internal code for Coati algorithm, this algorithm is evolved from Panda algorithm, while Coati algorithm is considered a fusion of multiple algorithm system, after upgrading Coati will provide a more complete algorithm upgrade for the content level, such as spam content / links.
5. Non-text class search algorithm enhancements
In recent years, Google has continued to put forward personalized search products on the mobile side, such as Multisearch, AR Beauty, AR Shoes, Search with Live View, etc., while the video products are also more refined, the introduction of similar text in the paragraph search function, as well as the integration of third-party video platforms (such as tiktok); at the same time, with its products Youtube officially online shopping function, later in the SERPs do not rule out the emergence of video shopping products related to the display.
(1) The last two years of e-commerce algorithm for commodity reviews in the algorithm has been updated five times as of September this year.
(2) Search product words under the SERP structure of Google's structured products continue to increase, currently more aggregation-based, while reflecting the LABEL of BEST, such as the lowest price tag.
3) Multisearch products continue to upgrade, the mobile side in addition to search text, currently through the product images can also be searched, can be simply understood as Taobao APP in the upload of product images to search for similar goods, the future through the MUM model will make upgrades to the product to enhance the e-commerce experience in the search end.
For the above background, with the rise of other e-commerce platforms as well as new platforms, Google for the field of e-commerce will also continue to develop towards user experience and commercialization.
2. Content algorithm update
(1) 2022 in addition to the core algorithm, there is a separate practical content algorithm and for the network spam update, Google is currently not completely opposed to AI-generated content, but with more and more AI-generated content sites, meaning that such content is more inclined to non-manual, written specifically for the search engine content.
(2) Hyung-Jin Kim, Vice President of Google Search, proposed that EAT remains the core of the algorithm, and that the current algorithm team has been upgrading the algorithm for spam content, and the structure of the content algorithm is constantly being updated, which ultimately means screening reliable content for users.
Google's algorithm for content will continue in the coming year in order to provide users with better quality content or to solve problems for users and maintain a healthy ecosystem.
3. Re-upgrade of user experience
1） In the internal ranking system recently announced by Google, page speed and mobile-friendly ranking system are subsumed into other ranking systems (safe site system has been incorporated into the page experience system).
2) John Mueller, an official Google person, recently replied to users in twitter that the last batch of sites moving to mobile-first indexing will be launched again soon. Since mobile indexing was first proposed in November 2016, the deadline for mobile indexing has been repeatedly postponed because there are too many desktop indexed sites that have not made the switch.
Based on the above analysis and the increasing proportion of mobile devices used, the algorithm for user experience will continue to be upgraded.
4. Integration of multiple algorithm systems
Not long ago in SMX Next 2022, Google search vice president Hyung-Jin Kim proposed Google's internal code for Coati algorithm, this algorithm is evolved from Panda algorithm, while Coati algorithm is considered a fusion of multiple algorithm system, after upgrading Coati will provide a more complete algorithm upgrade for the content level, such as spam content / links.
5. Non-text class search algorithm enhancements
In recent years, Google has continued to put forward personalized search products on the mobile side, such as Multisearch, AR Beauty, AR Shoes, Search with Live View, etc., while the video products are also more refined, the introduction of similar text in the paragraph search function, as well as the integration of third-party video platforms (such as tiktok); at the same time, with its products Youtube officially online shopping function, later in the SERPs do not rule out the emergence of video shopping products related to the display.
