I am a bit naive when it comes to PPC and I'll admit it honestly that I've never done it before. However, I've read a lot about it like CPC, quality score, ad testing blah blah! but don't have practical experience with it. Here comes the hard part, I am assigned a task to make a strategy for PPC keeping in mind a certain amount of budget for a quite competitive niche let's say its about Internet Marketing. So I am looking for some samples of such a document that can be altered accordingly or any advice! Share your thoughts or advice or even documents please.