Google Ads Reporting

Discussion in 'Adwords' started by Kannu Priya, Jul 23, 2018.

  1. Kannu Priya

    Kannu Priya Newbie

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    If I create a search campaign on google ads?

    Then after one week what all the reports should I check?
     
  2. SoccerLover

    SoccerLover Moderator-In-Training Jr. VIP

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  3. Gillyrocker

    Gillyrocker Jr. VIP Jr. VIP

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    There are many things you need to check like cost per lead, clicks, impression etc.

    You can use Analytics data studio for reporting.
     
  4. LucidMarketing

    LucidMarketing Regular Member

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    There's lots of data in Adwords campaigns. Every single bit of information can be analyzed and lead to insights and help improve the campaign. I do so on dozens of fields: am I showing in my desired position? Is the conversion rate leading to a desired ROI? What's the QS? What is the first position bid and how does this compare to my bid? Could I be targeting other keywords? Any negatives? What's the trend in the last month, quarter and is the campaign improving or not? What's my share of impressions and what can I do to improve? Should I be targeting mobiles? What was the effect of ad extensions? Etc, etc, etc.

    Also, you need to have enough significant data before making any changes. It's not about time like a week. It's, is there enough clicks? You shouldn't and can't imply anything on a couple of clicks. My standard is minimum 25 on each and often more is better. I have two active ads so before deciding which is better, both ads need 25 clicks. That could take weeks and sometimes months. You can't just think, it's been a week let me check and make some changes just because it's been a week. You need the data to guide you but if you don't have enough data, there's really nothing you can do.
     
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