Google Ads Calls

Herinsorren

Herinsorren

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which type of calls are now trending on google ads and for which country ?
do people still go for intent calls or just raw or random calls are trending ?
 
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for the crypto industry, that's what I'm seeing. intent calls for example with a form people fill and you call them after a few days.
 
AzzuSEO said:
for the crypto industry, that's what I'm seeing. intent calls for example with a form people fill and you call them after a few days.
Click to expand...
In crypto calls are pretty good, agreed.
 
From what I’m seeing, intent-based calls are still the most valuable and consistent performers on Google Ads. Raw or “random” calls might look cheaper, but they usually don’t convert well unless you’ve got strong filtering and a solid sales setup.
 
Depends on your targeting and vertical, what do you run?
 
Google's killing Call-Only ads (no new ones since Feb 2026, existing ones stop serving Feb 2027) — everyone's migrating to RSAs + call assets. So pure "raw call" ad format is dying, but intent calls are still king — insurance/Medicare/home services in the US still pay $25-300/call. Lazy migrations (just copy-paste into RSA) are seeing call ratios drop, proper rebuilds (high-intent keywords + call assets + tight geo) are still printing.
 
yeah i think the intent calls are still better because random calls may bring more calls but the quality is often low.
 
honestly raw calls just drain your budget with spam and misdials... if you arent doing high intent in tier 1 countries like US or UK with a proper landing page first you are just burning cash.
 
Herinsorren said:
which type of calls are now trending on google ads and for which country ?
do people still go for intent calls or just raw or random calls are trending ?
Click to expand...
intent calls still work better. Random calls can bring volume, but the quality is usually much lower. US market is still one of the strongest for call ads, but it more depends on your niche, what specific ads you'd like to run?
 
High intent calls still make more sense to me. Google is also putting more focus on call quality and intent, not just call duration, so random calls dont seem like a good long term strategy
 
Herinsorren said:
Intent-based calls are still holding up better — quality scoring has gotten stricter, so raw/random calls tend to get flagged or just don't convert well anymore.


For GEOs, US/UK/CA/AU remain strongest, though some Tier 2 markets still perform decently depending on the vertical (insurance, home services, legal).


Curious if others are seeing the same shift or if any niche is still doing well with less qualified traffic.
Click to expand...
 
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