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Getting great Impressions, tiny Convert rates on App Store

Discussion in 'Mobile Marketing' started by Boolean Games, Jun 16, 2016.

  1. Boolean Games

    Boolean Games Junior Member

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    Occupation:
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    The Fastlane
    See screenshots for stats.

    Strange thing happening to a partner of mine on the App Store. He doesn't seem to be converting his impressions at all in the App Store (convert rate is less than .005%) On average, iOS games receive 4% to even 10% convert rates.


    We just launched a game a week ago or so(55,000 impressions and only 29 downloads?), only thing I did was ASO and he hasn't done any paid promotion, buying downloads, or anything spammy. So basically as far as I know the traffic/views are organic.

    Is there something I'm missing here? Does anyone know what's going on or if there's anyway to increase the convert rates?

    Screen Shot 2016-06-16 at 8.24.27 PM.png