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Getting great Impressions, tiny Convert rates on App Store

Discussion in 'Mobile Marketing' started by Boolean Games, Jun 16, 2016.

  1. Boolean Games

    Boolean Games Junior Member

    May 30, 2016
    Likes Received:
    Appreneur/Game Developer
    The Fastlane
    See screenshots for stats.

    Strange thing happening to a partner of mine on the App Store. He doesn't seem to be converting his impressions at all in the App Store (convert rate is less than .005%) On average, iOS games receive 4% to even 10% convert rates.

    We just launched a game a week ago or so(55,000 impressions and only 29 downloads?), only thing I did was ASO and he hasn't done any paid promotion, buying downloads, or anything spammy. So basically as far as I know the traffic/views are organic.

    Is there something I'm missing here? Does anyone know what's going on or if there's anyway to increase the convert rates?

    Screen Shot 2016-06-16 at 8.24.27 PM.png