leopardopb
Newbie
- Sep 11, 2024
- 44
- 47
I previously asked for help on how to scale my operations, and now I’ve decided to turn this into a performance journal. I’ll document everything here to both get your advice and hopefully help others in the future.
Let’s start from the beginning. I work in the gambling market, running Meta Ads that lead to a Telegram channel. Inside this channel, I work on converting leads (I currently have 83,000 subscribers in this particular channel).
In the affiliate platform I use, I receive 50% revshare, with 65,000 total sign-ups, 11,000 FTDs (First Time Depositors), and 28,000 total deposits, totaling $300,000 in deposits and $72,000 in revenue.
I started in this market in January, and now, after 9 months, I focus on Tier 2-3 countries (India, Nigeria, South Africa, etc.—over 30 countries in total).
My current strategy is to grow my Telegram channel as much as possible because I can easily convert leads there. The more subscribers, the more revenue I generate.
I’m currently running a lead campaign where people see my ad on Facebook/Instagram, land on a pre-lander, and from there, join my Telegram channel. Once they click to join, Facebook logs the lead event. I’ve also set up a purchase event that triggers when someone clicks my affiliate link inside the Telegram channel.
The issue I’ve faced over the past few months is that I’ve become stagnant in my results (around $5K-$7K/month), and I haven’t been able to scale beyond that. Based on feedback from the forum, I realized the problem might be frequency. Since I’m working with many GEOs, it’s hard to create a lookalike audience, so I opted for a custom audience exclusion.
I’ve excluded people from my audience for 180 days if they’ve triggered events like page views, leads, purchases, or engagement with my Instagram/Facebook. My potential reach is 700 million people, so this should help reduce frequency.
Right now, I’m running 20 creatives with a $0.10 cost per lead, aiming to keep my frequency under 2.5 in the long term. I’ve also started a new ad account to build from scratch.
I’ll continue to update this journal and hope it helps someone out there. I’ve gained some experience in this market and welcome any advice you all have.
Let’s start from the beginning. I work in the gambling market, running Meta Ads that lead to a Telegram channel. Inside this channel, I work on converting leads (I currently have 83,000 subscribers in this particular channel).
In the affiliate platform I use, I receive 50% revshare, with 65,000 total sign-ups, 11,000 FTDs (First Time Depositors), and 28,000 total deposits, totaling $300,000 in deposits and $72,000 in revenue.
I started in this market in January, and now, after 9 months, I focus on Tier 2-3 countries (India, Nigeria, South Africa, etc.—over 30 countries in total).
My current strategy is to grow my Telegram channel as much as possible because I can easily convert leads there. The more subscribers, the more revenue I generate.
I’m currently running a lead campaign where people see my ad on Facebook/Instagram, land on a pre-lander, and from there, join my Telegram channel. Once they click to join, Facebook logs the lead event. I’ve also set up a purchase event that triggers when someone clicks my affiliate link inside the Telegram channel.
The issue I’ve faced over the past few months is that I’ve become stagnant in my results (around $5K-$7K/month), and I haven’t been able to scale beyond that. Based on feedback from the forum, I realized the problem might be frequency. Since I’m working with many GEOs, it’s hard to create a lookalike audience, so I opted for a custom audience exclusion.
I’ve excluded people from my audience for 180 days if they’ve triggered events like page views, leads, purchases, or engagement with my Instagram/Facebook. My potential reach is 700 million people, so this should help reduce frequency.
Right now, I’m running 20 creatives with a $0.10 cost per lead, aiming to keep my frequency under 2.5 in the long term. I’ve also started a new ad account to build from scratch.
I’ll continue to update this journal and hope it helps someone out there. I’ve gained some experience in this market and welcome any advice you all have.
