G Keyword Tool Question - Broad and Exact Options

Hey,

I have been using the G00gle keyword tool, and I read in a guide that I am to use the Exact option when doing keyword research.

Now, my question is, is this showing the correct number of searches because, I put in "make money" for the exact option, and, well it says there are only 60k monthly searches, I find that rather hard to believe, where as, if I use the broad option, it comes back with 2.7 million global searches, which sounds more on the button.

So, when doing keyword research, which option should I use, Broad or Exact?

Thanks

Is anyone able to answer this? lol... it's kinda bugging me, thats why I am asking :/
:stupido:

Cheers

Dude - I'm not going to answer the Q but you have to wait more than 1/2 hour before thinking that the community is not going to help... especially on a Saturday.

BassTrackerBoats said:

Dude - I'm not going to answer the Q but you have to wait more than 1/2 hour before thinking that the community is not going to help... especially on a Saturday.

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Woops lol, sorry, Im not a very patient person lmao :/ Thanks anyway

I'm quitte interested in this too, and it has almost been over 12 hours

wanabee said:

Hi Adam,

if I understand your question correctly I would say that [Exact] is the way to go. Reason being, using your example, the Broad and Phrase term "Make Money" could include type in's like:

How to make money
How can I make money online
I want to make money with websites

Whereas the exact term [Make money] is only the type in:

Make money

[Exact] gives you complete Keywords/Phrases, whereas "Phrase" and Broad only gives you partial ones.

I hope this helps....

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I want to add:
The broad match for make money means that any combination of words that includes these 2 ones is possible. For example:

i want to make a special case for my money
make money easy
money can make you happy
etc.

Always exact.

Thanks guys

Always use "exact" but use broad to find out the popularity of the niche.

Use exact for identifying and buying domain names. Can't tell you how many times I've forgot to select exact and ended up with a domain I thought was going to kill it only to realize I had used the broad category which overstated the traffic by a factor of a million or so. Grrrrr...

Thanks all, I'll search only exact from now on!

if i would have known this before i chose my keyword. my keyword only gets 590 exact global searches a month.

So, when doing keyword research, which option should I use, Broad or Exact?

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Broad and Phrase match are helpful to know when you are bidding on Adwords keywords but if you are researching keywords for SEO, Broad and Phrase match are 100% USELESS.

For example, the two phrases "how to make money online" and "what's a good way to make money" would both contribute to the total count for "make money". But if you search for these two phrases, you can easily see that the #1 ranking site is different for both termd.

Just use common logic... do you think the exact same website is going to rank #1 for EVERY SINGLE term that uses the phrase "make money"? Of course not! Your page is only going to get traffic for the exact term you optimize it for, nothing more

So it should be blatantly obvious that there is definitely NO value whatsoever in using Broad or Phrase match for estimating organic traffic. Any "guru" who advocates the use of anything other than Exact Match for SEO has NO IDEA wtf they are talking about