FTC Modified Their Guidelines - NO $11,000 FINE ANY MORE

Hi everyone,

Below you'll find a quote from FTC's newest guideline. The $11,000 fine was deleted.

"That $11,000 fine is not true. Worst-case scenario, someone receives a warning, refuses to comply, followed by a serious product defect; we would institute a proceeding with a cease-and-desist order and mandate compliance with the law. To the extent that I have seen and heard, people are not objecting to the disclosure requirements but to the fear of penalty if they inadvertently make a mistake. That's the thing I don't think people need to be concerned about. There's no monetary penalty, in terms of the first violation, even in the worst case. Our approach is going to be educational, particularly with bloggers. We're focusing on the advertisers: What kind of education are you providing them, are you monitoring the bloggers and whether what they're saying is true?"

Hope this helps.

I believe this was to get a handle on all those fake blogs that people were using. As ususal it got blown out of proportion.

As a personal rule, I don't do product reviews without first using the product, and I never take a flat payment up front, cuz there's just to much money to be made off of the traffic my blogs generate.