1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

FTC Modified Their Guidelines - NO $11,000 FINE ANY MORE

Discussion in 'Affiliate Programs' started by peter2002, Oct 9, 2009.

  1. peter2002

    peter2002 Senior Member

    Jul 8, 2009
    Likes Received:
    Internet Marketer, Degrees in Business and Psychol
    Hi everyone,

    Below you'll find a quote from FTC's newest guideline. The $11,000 fine was deleted.

    "That $11,000 fine is not true. Worst-case scenario, someone receives a warning, refuses to comply, followed by a serious product defect; we would institute a proceeding with a cease-and-desist order and mandate compliance with the law. To the extent that I have seen and heard, people are not objecting to the disclosure requirements but to the fear of penalty if they inadvertently make a mistake. That's the thing I don't think people need to be concerned about. There's no monetary penalty, in terms of the first violation, even in the worst case. Our approach is going to be educational, particularly with bloggers. We're focusing on the advertisers: What kind of education are you providing them, are you monitoring the bloggers and whether what they're saying is true?"

    Hope this helps.
  2. VulcanMan750

    VulcanMan750 Junior Member

    Nov 21, 2008
    Likes Received:
    Still Pimpin
    I believe this was to get a handle on all those fake blogs that people were using. As ususal it got blown out of proportion.

    As a personal rule, I don't do product reviews without first using the product, and I never take a flat payment up front, cuz there's just to much money to be made off of the traffic my blogs generate.