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Finding clients as a publisher?

Discussion in 'Making Money' started by Kamex, Jul 23, 2014.

  1. Kamex

    Kamex Newbie

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    Unsure if this is the correct place to put this, apologies if so

    I've been running a dance music blog/site for a little bit over 13 months (Launched June 12th 2013)

    My page hits were pretty terrible for the first 6-8 months, getting 50-100 hits per day, though after implementing some SEO tactics I'm at around 1,200-1,500 per day now, so I thought I'd put some ads on the site

    I'm using self published ads (images in a jetpack widget directing to a link) to get around ad block and so I can set my own rates.

    I put together a media kit, which you can find here: wearesoundspace /wp-content/uploads/2014/03/Soundspace-Media-Kit1.pdf

    I posted on social media and have ads for the ads on the site as you can see, thought it's been over a month and I haven't had any bites yet. I even went to giving some industry friends free ads so it looked like I was getting paid clients to possible customers, but still nothing!

    It would be good to know if any of you have been in a similar situation and how did you over come it? Also some feedback on both the visual impression and content value of my media kit would be nice (It's the first I've put together)

    One option I was considering was to do a 'mass mail-out' writing a well scripted email, and sending it out to a few hundred BCC'd brands, but I wasn't sure it would be worth the time?

    Thanks! x
     
  2. mattbowden

    mattbowden Regular Member

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    Hi not looking for work so get that out the way first. Having worked in the print advertising industry your best bet might be to go the old fashioned route. Contact them directly. Phone, face to face, might sound old fashioned but this approach with advertising will give you better results. You need outline where your traffic is coming from, benefits e.g break down of countries and work out some advertising packages. Print statistics show growth and explain breakdown of country and work out your costs in advance. Get friends who have advertised on your website in the past to write testimonials how effective their experience has been. With advertising you play a waiting game you will have to wait to get results. Proposals sent to companies can take a while to come back. I wish you luck and hope this approach if you do decide to use it works for you
     
  3. Carepolice

    Carepolice Power Member

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    You may want to consider using a broker and then reaching out to advertisers directly to establish a relationship. This gives you the opportunity to "poach" those advertisers as a starting point.