1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Fancy Homepage or Long Article? What ranks better?

Discussion in 'White Hat SEO' started by thenwhat, Oct 31, 2014.

  1. thenwhat

    thenwhat Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 17, 2012
    Messages:
    134
    Likes Received:
    37
    I'm currently designing a homepage and wondering which would rank better.

    My website has a silo structure, which points all link juice to the home page.
    In the near future I am going to have 2000+ word articles I am going to be ranking for, these articles are going to be pointing to the homepage. The keywords on the homepage are going to have h1 tags since my theme allows me to do so.

    Example (Example keywords):
    In the beginning it's going to say "We've Got the Best Supplements on the Market!"

    And I'm going to have blocks with descriptions and keywords as h1. Stuff like "Weight loss" Muscle building" etc.

    Google will see the keywords "Best Supplements" "Weight loss" "Muscle building" but it looks natural.

    Keywords Ranking for (Again, just example keywords): best weight loss supplements, best weight loss supplements

    A picture:

    Screenshot_1.jpg

    Would this be more ideal than having a 2000+ word article as a homepage?
     
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,793
    Likes Received:
    22,060
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I'm a fan of a large amount of content on the root page seasoned lightly with some of the KWs for the site.
     
  3. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    Jul 3, 2013
    Messages:
    921
    Likes Received:
    454
    Gender:
    Male
    Occupation:
    Google Warrior
    Location:
    UK
    Home Page:
    First impression is, it doesn't look like a shopping website, which may get an instant bounce from some searchers.

    However if you are planning on making it a showcase / review website, then you also shouldn't have the title "We have the best supplements on the market", mixed messages.
     
  4. LisaHamilton

    LisaHamilton Regular Member

    Joined:
    Oct 30, 2014
    Messages:
    306
    Likes Received:
    17
    Occupation:
    Web Content Writer/Blogger and SEO Expert
    Location:
    Hong Kong
    Home Page:
    Please focus on your content quality not the long articles and not the homepage look, but you may create a user friendly landing page with easy to read fount style and color scheme.
     
  5. thenwhat

    thenwhat Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 17, 2012
    Messages:
    134
    Likes Received:
    37
    On my actual site I was going to put "Welcome to (Site name has one word of my keyword), blah blah blah."
    Something on that line, still tryna play around with the wording.

    -------------------------------------------------------

    Oh, I forgot to mention I was planning on ranking my main keywords using pillar articles for each silo because my main-main keyword is very hard to write an article for, it's possible but there's many factors that come into play which may lead to visitors leaving the site.

    I'm putting the blocks to help visitors find what their looking for.
    I was thinking of having blocks with:
    - Reviews
    - Brands
    - Types
    - For Women
    - For Men
    - For Kids (Might consolidate men, women, and kids to: "For Who?"

    But the thing I'm wondering now, is the link juice my pillar articles pass to my homepage going to help rank the homepage?
     
  6. cwb528464

    cwb528464 Newbie

    Joined:
    Jun 18, 2012
    Messages:
    32
    Likes Received:
    1
    Occupation:
    Collegue
    Location:
    USA
    Home Page:
    i prefer the large content page, cuz the content is the key to the onpage seo. if u use the fancy one, u may have the strong backlinks. and long age domain.
     
  7. Yarosss

    Yarosss Jr. VIP Jr. VIP Premium Member

    Joined:
    Jan 26, 2012
    Messages:
    655
    Likes Received:
    907
    I also prefer large amount of content, but please do not overdo with the size of the headlines. Some of the websites on forums that I have reviewed have such big headlines, which created bad impression. I mean no respectful websites make such enormous headlines.
    Your website page looks good, but a little more content would not hurt. (I do not see what is below on the screenshot) IMO
    Anyway. Good luck!
    here is nice info about making attractive homepage: www(dot)aptoma(dot)com/10-tips-for-very-decent-front-page-editing/
    www(dot)wix(dot)com/blog/2014/01/build-a-killer-homepage-10-dos-donts/
     
  8. ranga

    ranga Regular Member

    Joined:
    Aug 9, 2009
    Messages:
    268
    Likes Received:
    85
    both kind of homepage works, it just depends on user interactivity and low bounce rate. Go for a design which lower bounce rate and it will rank higher. Sometimes if a page has no content its long tail ranking may suffer but if it has low bounce rate its main keyword ranking will be favorably affected.
     
  9. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    3,708
    Likes Received:
    2,105
    Location:
    Buy Website
    Home Page:
    content always rank better as compared to fancy pages.
     
  10. Snowfallvictim

    Snowfallvictim Newbie

    Joined:
    Dec 19, 2014
    Messages:
    14
    Likes Received:
    1
    For a brandable site, it makes sense to have a fancy homepage that links out to various categories.