hello BHWer , i have a question for you, question is at the end actually i have been reading so much about authority website which has these qualities(correct me if im wrong): 1.500+ articles added with 2 to 4 article per day pace 2.checking site with woorank and fill the gap which is missing, here most important thing is try best to keep your site speed high as far as you can. 3.building links slowly(not exactly) - here i want to know your personal speed of building links (if you did trail n error thing) for your long term authority sites 4.learn from these people's thread in BHW=> rabbitking, the seo, tommy, Napster(they are in my mind always) and ofcourse my new friend Zwielicht(i don't know he thinks so or not), learn how they suggest to build the most important content thing for your websites,i just love their guides especially the one rabbitking has made..and yeah BTB(he should be called "The authority" coz he replied in one thread that he has 36 authority websites, he should be knowing so much) 5.On-page optimization tutorial from Napster (great one) 6.promote products or create your own products that can be sold on your site + wait 6 months to add adsense to your website, thats cool. 7.Most Important : Write for people and not for search engines => mantra of every successful Business man(in this case IMer) and I'm also aware of that. 8.keep adding articles at regular intervals so that it doesn't look an orphan in the eyes of google and thats logical. Next ,Bank Bank Bank Please note that i'm not doing any keyword research coz authority site is something which requires knowledge and that knowledge you can easily get into mind and i will look at competitors keyword but i will not be able to remove competition completely(no one) and i will concentrate on whether my website is completely optimized for the people or not and again doing some on-page seo(not hard at all) and link building(the seo has a good guide on this) to get improvement in serps (but im very unsure about whether i will get ranks on my will). okay, so they are the important things. Now the question is can a person Fail completely(it will not affect my decision to create an authority site) even in the case of making authority sites and i know that enough money is there to take care of a typical 4 member indian family, i just want to know have you ever been into a situation where you feel like Google just refused to rank you in their (in some way) website for certain niche that you are trying to rank for even after you did all these things?