To: BHW FB geniuses Background: I run a yellow pages website- picking up local traffic of Google and monetizing it. However, Google is now hogging local queries through its own Google Maps - traffic on most YP sites are down (ours is 33% of what it used to be 18 months ago). I'm off to Facebook as a source of traffic for our site. Here is what I'll be doing over the next 3 months (will be posting updates as I go along). Your feedback, opinions are very much appreciated. 1. The Page Plan to create a single page on one US City (Los Angeles, Miami, etc.). I am debating what theme to give the page. "i â™¥ LA" (pros: simple; cons: there are other basic LA pages) "LA for life" "LA beats NorCal any day" (pros: plays into rivalry; cons: more limited appeal/demographic?) "LA Dealz" (pros: joining this page indicates you're interested in offers, may be easier to send them to my page; cons: less "sex appeal", perhaps less viral) Your thoughts on these options?? I'm not sure if I'm overthinking this (or under-thinking it). I have a hunch that any of these may do the trick, but if you have a sense one might be better than other- which and why? 2. Fans I've been told to buy critical mass to make the page go viral. Earlier I was thinking of creating profiles, friending people, and inviting to my Page. But on reading further, it was recommended I buy the first 10K or so fans, and that will help trigger further growth. Options are: Buy FB ad on CPM basis Put a project up on a Freelancer site (rates $2.50-$10/K) Individual seller of Fans I have a fairly specific requests of FB ID's and Fans specifically in one city (ie: Los Angeles). Any recommendations on the best way to do this? Ordinarly I might put it up on a freelance site, but I worry they may invite anyone to the page, not LA-specific people. For that reason I was leaning towards the FB ad which I can geo-target. -- That's a wrap for now. I'll get into the offers, page contents, not get banned issues, etc. later. Later!!