Facebook has been the most powerful communication tool for my business. Especially with facebook groups and the way I maintain the relationship with my community, not the same results with my page of course.
And it's not based on opinion but my numbers, according to CTR and conversion rate...
FB comes first and is even better than my emails (which are pretty good).
It's only that people have no idea about cold, hot and warm traffic and how to use facebook as a full funnel with their community...
And I didn't speak about facebook ads but their targeting options are by far the most powerful AI for laser targeting.
I can freaking target my neighbour with dog food advertising at the moment I hear him say he has no dog food anymore!
Facebook is still the most powerful social media with the strongest AI in the world. No disrespect for google which has an AI that is also crazy scary.
I rant because people here say Facebook is dead... yet, the best digital marketers in the world know how powerful the platform is as a whole.
Facebook knows everything about you, they use whatsapp to track every message sent and can build customer's bucket like no other platform in the world.
I will not even mention IG as a bonus because the post will be too long but FB/IG are a real beast.