vanzoqdeano9gk
Newbie
- Jan 31, 2026
- 2
- 0
It also depends on how your campaign will unfold, whether the product is aggressive or not, and the specific item you choose. Many factors determine whether AI will be helpful.
Facebook AI — Helping or Killing Marketers?
- Thread starter karenparkerr
- Start date
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- Tags
- #ads #ai #discussion #facebook
- Oct 13, 2024
- 1,790
- 273
From my perspective, Facebook’s AI can be both effective and challenging. It performs well when accounts have solid data and a clean history, helping optimize delivery. At the same time, the process can feel opaque, with unexpected restrictions and appeals that are harder for newer or low-history accounts. Overall, it works efficiently at a system level, but it can be difficult for users to navigate.
E98B. Marketing Agency
Away until September 2026
- Apr 17, 2025
- 589
- 241
Facebook's artificial intelligence optimizes ad delivery but also makes it difficult for new users due to a lack of transparency and the risk of account suspension.
D
Deleted member 1902336
Guest
A bit of both, honestly — it does optimize fast at scale, but it’s brutal on edge cases and new accounts, so it feels chaotic when you’re testing or pushing limits. If you play clean and feed it clear signals, it works; if you’re borderline, it’s unforgiving.
bobblack225
Regular Member
- Jan 18, 2023
- 401
- 203
Personally I don’t like it and/or use it. It underperforms for my niche.
Helenv
Newbie
- Dec 29, 2025
- 37
- 3
Honestly, it’s both. FB’s AI is great at optimizing when signals are clean and consistent, but it creates chaos for new, small, or borderline accounts because decisions are fast and opaque. If you stay clearly within policy, it helps; if you’re experimenting or scaling, it can feel brutal.
- Jun 2, 2025
- 203
- 23
Facebook has made significant progress in implementing AI. Advertising works much better with it. The only thing that is needed now is more data for advertising optimization, but overall, in the long term, it has become more accurate, and leads are cheaper than they used to be.
Spark Marketing Agency
Power Member
- Mar 18, 2024
- 695
- 83
It’s both.
AI improves delivery efficiency, but the lack of transparency makes it frustrating.
AI improves delivery efficiency, but the lack of transparency makes it frustrating.
- Oct 14, 2023
- 1,280
- 164
On Facebook, AI clearly helps with scaling and optimization.
Campaigns with strong data often perform better under automation than manual setups ever did.
Campaigns with strong data often perform better under automation than manual setups ever did.
- May 12, 2023
- 1,710
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It helps Facebook optimize time; however, from a user's perspective, the AI can sometimes be too rigid and make mistakes, causing users to waste time appealing.
- Oct 15, 2025
- 137
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It’s "Controlled Chaos." The AI is a godsend for optimization once you find a winning pocket, but it’s a nightmare for stability because the Llama-based logic often prioritizes platform safety over advertiser ROI. The game in 2026 isn't about outsmarting the AI anymore; it's about feeding it enough high-quality data so it doesn't mistake your scaling for a bot attack.
- Oct 13, 2024
- 710
- 85
In my view, Facebook’s AI system can be both powerful and challenging. When accounts have solid history and high-quality data, the system can optimize delivery quite effectively. However, because much of the review process is automated, it can sometimes feel unclear or difficult to navigate - especially for newer accounts with limited activity history. Overall, it improves efficiency at scale, but it may require patience and careful compliance from users.
- May 27, 2016
- 11,245
- 2,553
If you are in a whitehat niche with whitehat offers it definitely helps your business's or businesses's attract an audience and convert it into paying customers. Facebook has TRILLIONS of datapoints, which means it knows pretty well to match your ads (if you have good content) with potential buyers of your product or service.
- Nov 23, 2020
- 3,102
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If you don't follow Meta AI suggestions, your ads will have a high price but sometimes I feel you don't need to fix
- Mar 27, 2025
- 800
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Facebook's AI helps optimize ad distribution and efficiency, but without transparency and proper control, it can easily cause frustration and a sense of chaos for users and creators.
- Oct 8, 2024
- 586
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I think it’s a mix of both as well. AI definitely helps with optimization and automation, especially when it comes to scaling campaigns. At the same time, there are moments when decisions like sudden restrictions or reach fluctuations can feel unpredictable. Because of that, many marketers still prefer to monitor things manually and review performance regularly instead of relying entirely on automation.
ConversionScout
Registered Member
- Feb 12, 2026
- 52
- 14
I think it helps with optimization if you give it good data and creatives. But sometimes it feels random because the system decisions are not very clear.
- Dec 4, 2023
- 1,502
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From the perspective of the administrators, they probably see everything as optimized, but personally, I find it a bit chaotic, sometimes they mistakenly scan accounts, or lock accounts without a satisfactory explanation.
- Dec 6, 2023
- 1,320
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I think both have their good and bad sides. Either way, it caused a bit of chaos, but we learned how to overcome it, which is okay, right?