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Facebook Advertising Question

Discussion in 'FaceBook' started by pnc2010, Dec 19, 2009.

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  1. pnc2010

    pnc2010 Newbie

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    Anyone currently advertising on facebook. I'm currently testing out facebook and the cost per click vs cost per impression. Ran the exact same ad and demographics each for 24 hours on a $25 dollar budget. Both are based on an average cost per click ratio.

    The numbers are quite different even though the ads are the same.

    CPC
    78 clicks
    62,470 impressions
    0.125% click through

    CPM
    46 clicks
    231,523 impressions
    .020% click through

    And ideas?
     
  2. khirad

    khirad BANNED BANNED

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    Ideas about what ?
     
  3. khirad

    khirad BANNED BANNED

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    If you are doing CPM and have a Nice Ad then U way more clicks then u can buy from CPC
    if u r dvertising some bore thing like Forex trading Well then use CPC
    Even if u advertise forex like
    "do u want A Nice car we can give it to you" ppl will definately click more
     
  4. pnc2010

    pnc2010 Newbie

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    Just wondering why there's such a huge discrepancy between CPC and CPM when the ad is exactly the same.
     
  5. ReInvent

    ReInvent Regular Member

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    Could the CPC be getting better placement? I know you targeted the same people, but FB might put the CPC on the pages it knows it will get more clicks.


     
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  6. therat

    therat Regular Member

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    yeah, its placement

    fb will give you better placement on cpc unless you have a high then suggested bid on cpm
     
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