Facebook Ads Targeting Help

jakecall

Newbie
Joined
Jul 15, 2020
Messages
7
Reaction score
0
I run a cryptocurrency news website and I just started out with Facebook ads. Currently, my cost per link click is $0.86 and I'm looking to get this down a lot. If anyone has any advice, please let me know! I would also be open to hiring someone for this position, if interested!
 
What ad objective do you use and what countries are you targeting? Did you had any problems since it's a site about crypto?
 
What ad objective do you use and what countries are you targeting? Did you had any problems since it's a site about crypto?
I used the Traffic objective within the United States. Not that I know of.
 
I run a cryptocurrency news website and I just started out with Facebook ads. Currently, my cost per link click is $0.86 and I'm looking to get this down a lot. If anyone has any advice, please let me know! I would also be open to hiring someone for this position, if interested!
Facebook will automatically show your ads to users who are most likely to find your ads relevant. You can use three audience selection tools to further target your ad placement. The core audience defines the audience based on criteria such as age, interest, and geography.
 
Bro, to down your CPC u need to try more images, use more copywriting skills on your headlines, make your ad more interesting and use a lot of curiosity, thats basic, but it depends on your public too, try new publics regularly.
 
First, don't use interest targeting, use broad, the algo is smart enough

Target with your copy, talk to your ideal client with your words, fb will find a way
 
Increasing click through rate (CTR) will increase your relevance score, and thus lower your CPC. I do not run crypto niche ads in Facebook, I run ads at the moment related to travel niche. But desktop newsfeed ad placements, have generated higher CTRs for me, resulting in better (lower) CPC.
 
Check your Ad Quality Rankings. It should tell you what you need to improve
 
Back
Top