Facebook Ads or Reddit Ads?

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Facebook has better scaling potential, but you’ll need cloaking.
 
Reddit Ads are usually more effective for crypto offers due to engaged communities and fewer ad restrictions.
 
I think you should run ads on facebook, my crypto clients have run ads on facebook and it's very effective
 
Everyone and their sister will have a different opinion but you should run tests on both
 

Reddit Ads- Likely More Effective for Crypto​


Why:

  • Crypto-friendly audience: Subreddits like r/CryptoCurrency, r/ethfinance, and r/Bitcoin have highly engaged crypto users.
  • Less strict policies: Reddit is generally more open to crypto-related ads (though some restrictions still apply).
  • Community targeting: You can target specific subreddits where people already talk about blockchain, DeFi, NFTs, etc.
 
I think you should test both platforms, because you might reach exactly the audience you're aiming for.
 
Facebook advertising is still the best. It brings the highest efficiency with the largest number of users.
 
You can try both but I think you should run on Facebook, quite a few of my clients run crypto there
 
Reddit Ads often work better for crypto offers due to its niche communities, but Facebook Ads can reach a broader audience if targeted precisely
 
Many use Facebook since they have a special ads manager on their platform. However, many models do promotion on Reddit.
 
Are you looking for more targeted audience? If so - go with Reddit

Are you looking for broader audience? Go with Facebook
 
Depends on your angle and funnel.
FB is brutal on crypto unless you're cloaking hard. Reddit is more tolerant, especially if you go native with value-first posts + stealth CTA.
If you're cold converting, Reddit > FB. But for retargeting or email follow-up? FB still wins.
 
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