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facebook ads - include instagram?

Discussion in 'Making Money' started by swon, Jan 23, 2017.

  1. swon

    swon Junior Member

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    So in a few shopify + facebook ads threads i read only to do ads for facebook and not include ads on instagram.

    is it recommended to EXCLUDED instagram?
    and why?
    should i include Audience Network?
     
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  2. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Try both. You never know. I've seen ads on Instagram with millions of views so it's obviously working for them. Split test
     
  3. Chinatown

    Chinatown Registered Member

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    I think what these people are saying is don't run a "Facebook only" ad while accidentally paying for Instagram traffic to it.

    Create a separate ad campaign with Instagram as the focus. Instagram ads usually call for a "level up" in image quality and the copy should be shorter imo.

    Instagram ads work, just not for every ad you put on Facebook. I think you already intuitively knew that based on how you asked the question. I believe you! Good luck.;)
     
  4. nabildan

    nabildan Registered Member

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    how top create ads on instagram?
     
  5. swon

    swon Junior Member

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    instagram ads are created through facebook ads.
     
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  6. Chinatown

    Chinatown Registered Member

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    When I am talking about creating "Facebook only" ads, I am really trying to advocate separate pictures, text, and sometimes targeting through your Facebook Ad manager for Ads that are targeted for Facebook placement.

    In my experience, using different images and text for Instagram works better because I believe content is adsorbed in a different context on Instagram. So a distinction should be made setting up an Instagram Ad campaign in Facebook Ad manager.

    Instagram Ads are created through Facebook Ads. I believe the Ads you create for these two social networks should be different (Exceptions will apply).
     
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  7. swon

    swon Junior Member

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    Thank you for the input, makes sense. I'll share results of this.
     
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  8. nabildan

    nabildan Registered Member

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    how much i much pay to get better traffic?
     
  9. Jason Bradbury

    Jason Bradbury Power Member

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    Love bing ads