facebook ads - include instagram?

swon

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So in a few shopify + facebook ads threads i read only to do ads for facebook and not include ads on instagram.

is it recommended to EXCLUDED instagram?
and why?
should i include Audience Network?
 
Try both. You never know. I've seen ads on Instagram with millions of views so it's obviously working for them. Split test
 
I think what these people are saying is don't run a "Facebook only" ad while accidentally paying for Instagram traffic to it.

Create a separate ad campaign with Instagram as the focus. Instagram ads usually call for a "level up" in image quality and the copy should be shorter imo.

Instagram ads work, just not for every ad you put on Facebook. I think you already intuitively knew that based on how you asked the question. I believe you! Good luck.;)
 
how top create ads on instagram?

When I am talking about creating "Facebook only" ads, I am really trying to advocate separate pictures, text, and sometimes targeting through your Facebook Ad manager for Ads that are targeted for Facebook placement.

In my experience, using different images and text for Instagram works better because I believe content is adsorbed in a different context on Instagram. So a distinction should be made setting up an Instagram Ad campaign in Facebook Ad manager.

Instagram Ads are created through Facebook Ads. I believe the Ads you create for these two social networks should be different (Exceptions will apply).
 
When I am talking about creating "Facebook only" ads, I am really trying to advocate separate pictures, text, and sometimes targeting through your Facebook Ad manager for Ads that are targeted for Facebook placement.

In my experience, using different images and text for Instagram works better because I believe content is adsorbed in a different context on Instagram. So a distinction should be made setting up an Instagram Ad campaign in Facebook Ad manager.

Instagram Ads are created through Facebook Ads. I believe the Ads you create for these two social networks should be different (Exceptions will apply).

Thank you for the input, makes sense. I'll share results of this.
 
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