Facebook ads costs

Facebook ad costs can fluctuate due to competition or changes in algorithms. If it's becoming unsustainable, you might want to explore alternatives like MGID. It’s a native advertising platform with more predictable costs and can help you diversify your traffic sources effectively.
 
Advertise on BHW
There are many people facing similar situations. You need to refresh your content to attract customers, change your target market, or more
 
Your CPC likely increased due to higher competition (seasonal or new competitors), audience saturation, or ad fatigue. Refresh audiences or test new strategies to adapt.
 
Check your campaign on the following issues: landing page, target audience. Take a look at your competitors with good results to see how they do
 
Step 1: Work towards a more targeted audience based on intention, starting from:

1. Lookalike Audience of previous customers

2. Lookalike Audience of people engaged with your ad

Step 2: Retarget the h3ll out of all those who have came to your website and didn't make a purchase, run reach ads to show 20X to 30X every 7 days.

Step 3: Diversify your marketing: You should be using other marketing methods, email list, JVs, Tiktok ads, Influencers etc.
 
I think accounts with older spend history will be better at your priority ad work. Try ad accounts with older spend history
 
This is a sign that the ad is not effective or the number of customers interested in the product is very small. You can try duplicating the ad groups and also changing the image content with video.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top