Facebook Ads 2019 Ask Me Anything.

I've been selling POD shirts on Facebook for over 4 years. I'm finding the cost of conversion ads to be 4x's higher than 2 years ago making it almost impossible to profit. I'm using mainly conversion ads, I don't have my own site, I can't ship worldwide. I still use Teespring. Any valuable info you could provide to help me get back into the black?

Thanks alot for the insights! I would have some followup questions if you don't mind. And yes, the questions are all related to BH.

We deal with inconsistency with same ads on different accounts by making sure our ads are altered a little with each account. This is an ongoing issue and as such, I understand your frustration. A good little golden nugget: look at your audience, and break it down

Relaunching adsets is another approach we do adopt - so we'll keep relaunching until it performs. It sounds like you're running BH, and if you are, an alternative approach you can take is bid for a different placement comparatively to your first account. So lets say acc1 is running ad1, and you want to run ad1 on acc2, we will run IOS only on acc1/ad1, and android only on acc2/ad1.

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1. Regarding having different results with the same ad/funnel. I got your point with seperating the audience. However I never run the same ad creative on 2 or more accs at the same time. So the issue is rather that when one acc dies (and it had a good performance in terms of CPC, CTR and ROI) I relaunch it on a different acc and it totally sucks.
So I guess relaunching adsets is the only way to make it work. (kinda self explaining).

2. You mentioned that you scale (for BH) by duping the adset 3 times. Isn't this somehow gambling since you always tap into a completely new audience?
Or is it a new audience when duplicating ads rather than adset?
So far I've been scaling with creating 3x LLA's (2%,2-5%,5-10%) from the original adset. Issue is that the audiences are small and die out very fast. (despite broad targeting on adsets).

3. As mentioned before ad fatigue is becoming more prominent. How often do you change the ad creative? On my side I noticed that when running with a 400-500$ daily budget (in european geos and broad targeting) the CPC goes up by 40% or so after 3-4 days. And then slowly builds it way up to 100%+. The CTR doesn't drop too signicficantly, so it's obvious that FB wants us to switch out creatives.

4. How often do you keep reusing ad creatives and do you make any edits to them? When using aged and real accs I have no issues, however when going with churn and burn accs I noticed a higher ban rate.

5. What skills do you look for when hiring media buyers? Hire someone with a bit experience or rather train someone from scratch but is good with copywriting? Local or Remote?

6. Happy New Year. Hope you crush it even more in 2019!

How to make a facebook ad campaign for a job site? I have tried a couple of times and facebook has banned my ads accounts because it says it is prohibited, however I have seen people who run these types of campaigns and facebook does not ban their accounts.

How can I create a facebook ads account without unusual activity?

I'm desperate, I've tried it in a thousand ways, but I always end up banned. In the best of cases, I managed to get them to work in the first campaign, but when I created the second, they banned me.
I've also tried debit cards from banks and paypal.

I was getting high reach and Actions too from whatsapp msgs campaign but the last month i paid fb the same budget and got low reach either actions .. did facebook change something related to Whatsapp campaigns ?

Is this thread dead? OP was not answering questions

Not dead, I've been caught up with some work and have been sick too.

As mentioned previously in the OP, I will respond in bulk when I have time. You can probably see from my responses I tend to give full answers, and this thread is meant for the whole of 2019

So keep asking guys

Hi,

My fb page recently completed fb monetisation eligibility.

But when I fill the form this fb ad break, it says your payment account cant be created now.

Can you please specify where is the lag. I am filling all the correct details and linking my Paypal account with it.

Thanks and Regards

How is it possible that one of theese ad is running since one month ago, and today they get dissaproved when I want to put more of the same ?
Thanks in forward.
I am maybe not the only one that this thing happens.

Kikoo8814 said:

How is it possible that one of theese ad is running since one month ago, and today they get dissaproved when I want to put more of the same ?
Thanks in forward.
I am maybe not the only one that this thing happens.

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That one has an easy answer: the ad might have been reported by users.

Hi, one question from me:
Do you think it's possible to successfuly advertise IT agency services like SEO, website creation, etc.? Because I have never had success advertising this kind of products on FB...

Thanks for your time and this thread

kasher9 said:

In respect to my share from jan 2018 (https://www.blackhatworld.com/seo/how-to-do-facebook-ads-in-2018-my-new-years-gift.1002589/) - instead of doing the same old garbage for 2019, I will be doing an ask me anything thread for facebook ads.

Some rules:

• Don't ask me stupid questions about my specific campaigns/how much I make, as it's just childish/unproductive, but for your reference, as a team we have spent around ~$5m this year on fb ads (although november/december have been tough since we have been restructuring)
• Don't ask me questions like "bro how do I run bh and make 20000000% ROI in 2019" - if I knew, I wouldn't share anyway
• I'd prefer not to have my time wasted, so please be concise with your questions
• Please refrain from pming me with your questions, as it's unfair on the rest, instead, just write the question here
• Don't ask me about payment solutions/account supply, we have our own internal solution in house, and I'm not looking to sell/self-promote.
• Please check the thread before asking the question, as your question may have already been answered

Ask away

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To gain niche related engaging followers, would you do a post engagement campaign or a page likes campaign.

Is it worth using Instagram ads to grow an Instagram account?

How can i facebook pixel a facebook group to advertise to everyone in the group at once?

Helllo,

What do you think about facebook cryptocurrencies ban? Do you think that affected them long-term/short-term?

Best strategy for running MMO/bizz ops on FB ads?

I have a question on Facebook reach and impressions.

Let's say the total audience size in my targeting options is 500k and I specify my daily budget as $20, FB says it can reach my ads to 2000 people
What does it means?
Does it means day 1, it shows to 2000 people and day 2, it shows to another new group of 2000 people or it keeps showing to the same 2000 people?

Then if after few days, i scale my budget to $40 daily, and now FB mentioned it can reach 4000 people, will these 4000 people is new people haven't see my ad before?

Oo! Ooo! I have a question! @kasher9

How long do you test a campaign or adset?

I usually run my campaigns or ads for 5-7 days, then I would halt it and start another campaign to see if it does well (A/B testing).

Some suggest that 3 days would suffice. What say you?

Thanks!

Is there anyway to target facebook marketplace users who have active marketplace posts in your area/country with your own facebook ads?