How do you define your target market? And how many attempts does it typically take to find a great ad matched with an ideal target market?
Defining the target market is hugely dependent on these factors:
- GEO Culture (are they religious, are they traditional, are they liberal etc)
- Demand
- Supply (can my product reach the audience)
However - if your landing page is well written and well targeted, facebook's AI is clever enough to send you the right audience without having to figure out the audience for yourself. The best approach I have found is to go broad and then narrow down as you collect more data.
Are you building your audience from pixel and or fan pages or are you running naked campaigns i.e from no data?
When setting your ad considering your spend over 12 months are you going broad or very specific IF specific what sort of numbers do you run an advert to 100k? 20k audience or do you not bother about that?
How many advert versions do you run and what if any % of that do you end up with at the end from edited versions?
Have you seen a better conversion with video ads this last quarter? We have, I've also noticed that video ads are cheaper...
Are you letting your adverts run at specific times or do they run 24/7?
What are your adverts running for i.e its goal - just give a broad reply, clicks, likes, emails, sales etc from that what sort of return are you seeing from each converted click.
Do any of your adverts run for 12 months or a set time frame? Do you run seasonal promotion ads alongside?
This is more like it!
Are you building your audience from pixel and or fan pages or are you running naked campaigns i.e from no data?
A: Never from fan pages, only from the pixel, but yeah the vast majority of our campaigns are "naked" due to the nature of BH. Our whitehat run with LLA's @ 3%
When setting your ad considering your spend over 12 months are you going broad or very specific IF specific what sort of numbers do you run an advert to 100k? 20k audience or do you not bother about that?
A: The issue is , we operate across a wide range of verticals, and each vertical requires a specific strategy, so this is difficult to answer. Generally speaking the audience saturation point is at around 20% of the total audience. So if your audience is around 2m, after 400k reach, you'll start to see your ad to tank. Ofcourse, this hugely varies on how targeted it is.
How many advert versions do you run and what if any % of that do you end up with at the end from edited versions?
A: To test a new advert, we will run 3 ads inside each adset, and 3 different adsets @ $30/daily spend per adset. This actually aids Facebook in optimisation and really like this strategy. We generally end up with 1-2 decent ads per 10 ads.
(caveat to this: this strategy is generally for WH campaigns, our BH strategy is a little different)
Have you seen a better conversion with video ads this last quarter?
We have, I've also noticed that video ads are cheaper...
A: Video ads definitely give better quality audience, but again it really varies based on your vertical. In some instances our RHS ads are crushing still.
Are you letting your adverts run at specific times or do they run 24/7?
A: Some of our campaigns are time scheduled due to call centers.
What are your adverts running for i.e its goal - just give a broad reply, clicks, likes, emails, sales etc from that what sort of return are you seeing from each converted click.
A: Well, we operate across 5 different Niches/verticals, so it's really difficult to give a ballpark figure, but september-dec has definitely been tougher this year than last year. We generally only run conversion campaigns for sales, and our return is around 70% on average (we have campaigns that do 600%, and then we also have "loss leaders" i.e. negative campaigns, this is the nature of our business as we operate on high volumes)
Do any of your adverts run for 12 months or a set time frame? Do you run seasonal promotion ads alongside?
A: I'm yet to see the same ad work on the same ad account for 12 months consistently (on and off yes, but not every day for 12 months). We don't do seasonal shit, and it's down to internal strategy; I simply don't want my team bidding against brands. We've done event specific campaigns, but not seasonal. 
