Facebook Ad Help

I've been running a small ad in facebook for a few months. Sad to say I have little idea on how the thing works. For a few weeks the conversions were doing okay then all of the sudden the conversions stopped. I would have expected to get less conversions but to get nothing at all is surprising. I haven't changed anything on the original ad. I'm now confused on what happened and why the sudden loss of conversion. When I check the reports it is still getting around the same amount of clicks and impressions as before. Can somebody help me with this please?

If you have doubts on FB's traffic, you better start looking for other source. Maybe buy from traffic sellers? It would cost you less than what you are paying on FB ads.

could just be ad decay
you cant run the same ad forever and get the same results

Your ad has run it's course so the best step that you are needed to do is look at tweaking your ad. Making some adjustments. You also might like to consider places where you can get targeted laser traffic from such places as TV, ZP, Exoclick, etc. You have a vast. If you want to message me, maybe we can look at your ad comparisons.

Graham

Thanks for the ideas guys.
How do I buy traffic? Our ad has very specific audience, can we get the same kind of audience traffic to our landing page?

change the ad targeting settings ! Make it cover the small but laser targeted people !

You need to manage setting and get changes from there by changing targeting people.