I think this maybe the case for ezine. The site has stayed the same for years. I have not seen anything really amazingly improve. The only thing that has changed is their rules and the editorial review process. Not to mention no link love. Regardless, I think it is all a reflection of the mind numbing lack of creativity leading that business. By now they should have started moving into other content formats, syndication capabilities, and maybe even PR. Nope.. it's a flatline... in this case.. a downward line.