External links that wont hurt my SEO?

Erin Heiner

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So in general, I know that externally linking is a good thing for SEO. Helps tell what the page is about.

But... What if I externally link to a piece of content that is almost exactly like mine that I am trying to rank for? For EX: I have an article "Top 10 computers under 500 dollars" then I externally link to someone else that has an article "15 Great Affordable computers". Each of us is just providing PROs and CONs content and may be reviewing overlaping products. As well maybe even targeting the same "Keywords"

So is this a bad example of externally linking? would it hurt my SEO?
 
Be my competitor, please.

This won't hurt directly but it will benefit the competitor.. So same deal
 
Sounds like the consensus is mutual. Im more conscerned with my own SEO well being, and if i help another out in the process well I dont mind =] . Thanks all
 
Its indeed a bad way of linking, you will be outranked by the other page of course.

And... this is what I was expecting to see. you have ruined me.

my fear was that i link to a high authority domain to see the benefit. But link to a page that isn't really ranking that high for my keywords.

Now what your telling me is I pushed that page ahead of mine and given it a brand new keyword as well as my ranking.

So I can never really be number 1 can i?
 
So I can never really be number 1 can i?
Yes you can.

The SEO idea here is you link to authority sites, but not to your competitors. Linking to your competition will help them a lot if you already rank high, but will not help you much, if at all.

So in your case what would be a good site to link to? intel.com, for example; or this.
 
On one hand, external linking would make your blog post look natural, as if you have 30 links linking to your page, it should also have some links flowing out, to make it look natural in that aspect.
On another hand, if you use d o follow links to your competitor, your competitor would reap the benefit of having your link juice in the process.
Otherwise, you can simply just no follow all the links, and you shouldn't have to worry about your link juice leaking out or having a penalty in the process.
 
You want to link relevantly, but to non competitors (and not the freaking Wikipedia, like everyone else). So for example your article is Top 10 computers under 500 dollars like you said - so you can link for example to Microsoft page when explaining that the computers run Windows 10, to AMD page when talking about the processors and so - all relevant, useful links, but not to your direct competitors..
 
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