Experience in testing and scaling FB ads

adschimmo

adschimmo

BANNED
Joined
Apr 30, 2024
Messages
157
Reaction score
30
1. The best ad test in my experience: To find the group + ad with the best cost
Formula: 1 campaign - 5 groups (different targets) - 5 ads (5 different ads, in all 5 groups). Set a budget of 2-10$ for each group. Advertise and measure for 3 days. After 3 days, re-evaluate everything and turn off ineffective groups and ads
2. Budget increase formula:
There are many ways to scale the budget
Method 1: increase directly on the group. Increase 20-30% at a time. Increase 3-4 times a day (do not increase the budget suddenly) at the end of the day review and reset the budget at the beginning of the day when it has not increased
Method 2: Scale with multiple advertising accounts and multiple fanpages. In my experience, each fanpage only reaches a part of the pie. If you expand to multiple fanpages, you will reach more customers
These are my experiences and I find it effective. Hope it is useful for you.
 
Advertise on BHW
The strategy of testing and scaling ads is very reasonable! The 1-5-5 model helps optimize costs, and gradually increasing the budget avoids account shock. Scaling with multiple fanpages is also a good way to expand reach. Good practice! Have you ever tried any other methods to scale effectively?
 
adschimmo said:
1. The best ad test in my experience: To find the group + ad with the best cost
Formula: 1 campaign - 5 groups (different targets) - 5 ads (5 different ads, in all 5 groups). Set a budget of 2-10$ for each group. Advertise and measure for 3 days. After 3 days, re-evaluate everything and turn off ineffective groups and ads
2. Budget increase formula:
There are many ways to scale the budget
Method 1: increase directly on the group. Increase 20-30% at a time. Increase 3-4 times a day (do not increase the budget suddenly) at the end of the day review and reset the budget at the beginning of the day when it has not increased
Method 2: Scale with multiple advertising accounts and multiple fanpages. In my experience, each fanpage only reaches a part of the pie. If you expand to multiple fanpages, you will reach more customers
These are my experiences and I find it effective. Hope it is useful for you.
Click to expand...
pretty good extension
 
Method 2 I find useful, everyone should follow. Each page will reach a different group of customers.
For example, each fanpage is for a geographical area in province A, another fanpage to attract customers in province B,... Same with other provinces/regions.
This method is to divide the geographical area, customers see products in their area will increase trust and show more love for their homeland.
 
This way of testing and scaling ads is quite good! Testing widely, filtering groups effectively, then gradually scaling helps optimize costs and limit risks. Expanding to many fanpages is also a good direction. Do you see any way to scale quickly while still maintaining stability?
 
Caden Marketing Agency said:
The strategy of testing and scaling ads is very reasonable! The 1-5-5 model helps optimize costs, and gradually increasing the budget avoids account shock. Scaling with multiple fanpages is also a good way to expand reach. Good practice! Have you ever tried any other methods to scale effectively?
Click to expand...
There is another way to push the budget. I used to multiply those ads by 20. Set a budget of $10 and check the results around 5-6am. Keep the effective groups. And scale the budget. Apply to running message campaigns.
 
The strategy of testing and scaling ads is very reasonable! The 1-5-5 model helps optimize costs, and gradually increasing the budget avoids account shock. Scaling with multiple fanpages is also a good way to expand reach. Good practice! Have you ever tried any other methods to scale effectively?
 
Albert Meraki Agency said:
This way of testing and scaling ads is quite good! Testing widely, filtering groups effectively, then gradually scaling helps optimize costs and limit risks. Expanding to many fanpages is also a good direction. Do you see any way to scale quickly while still maintaining stability?
Click to expand...
Scaling quickly and maintaining stability are two opposite things. I tried scaling the campaign to 20. At 5-6 am, I would turn off the ineffective groups. and continue to increase the budget for the effective group. Apply to running mess campaigns. They are quite effective if your ad content is good. Because the nature of increasing the budget is to increase the reach. If it fails but the CPM does not increase, the frequency is not repeated much, it may be due to the content.
 
Your plan is very effective and detailed in reaching specific customer groups through each Facebook page group.
 
1-1-3 formular is working well as well.
However, before all of that, everyone should comprehend their audiences. Then you will be able to create high quality content to attract more target audience.
 
The approach of testing and scaling ads makes a lot of sense! The 1-5-5 model helps control costs, and slowly increasing the budget prevents account shock. Expanding with multiple fan pages is also a smart way to boost reach. Great strategy! Have you experimented with any other scaling techniques?
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top