ExoClick campaign statistics, bots?

TraffDistr · Feb 23, 2025

Hi everyone, I ran my first campaign on ExoClick and I'm analyzing the campaign statistics, but I'm not sure about the split for devices or categories. For example, what does "Other" mean? I’m skeptical, is it bot traffic, or what could it be?

I am in touch with the sales representative, who is nice and really helpful, but I would also like to get other objective perspectives on this.

Also, am I looking at the correct metric (CTR) to gather feedback and improve my targeting?

Thanks!

jackasspeter · Feb 23, 2025

TraffDistr said:
Hi everyone, I ran my first campaign on ExoClick and I'm analyzing the campaign statistics, but I'm not sure about the split for devices or categories. For example, what does "Other" mean? I’m skeptical, is it bot traffic, or what could it be?

I am in touch with the sales representative, who is nice and really helpful, but I would also like to get other objective perspectives on this.

Also, am I looking at the correct metric (CTR) to gather feedback and improve my targeting?

Thanks!

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"Other" can sometimes include less common devices or unidentified traffic, but it’s good to check with ExoClick support for clarity. As for CTR, it’s a useful metric, but also look at conversions and engagement to fine-tune your targeting.

ExoClick campaign statistics, bots?

TraffDistr

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