Keywords are one of the most important aspects of your online business. Keywords will determine how many visitors you get, how much you will pay for those visitors (though in many cases it can be totally free) and how qualified those visitors are. To find the best keywords you need to use the best keyword search term suggestion tool. There are many to choose from, but one of the best is completely free to use. Google has a keyword tool that provides you with several search parameters and it is free to use right online, you don?t need to download anything. Since Google is one of the big 3 search engines it?s just common sense that they would know which search terms get searched for the most as well as other factors about how competitive they are. Using their data and keyword tools can provide you with all the keyword information you need to make money online. There is a process to it though, learn the process first so you know the best way to do it. When you start out online one very common (and very wrong) practice is to use the keywords that have a lot of monthly searches. By ?a lot? I mean search terms that are getting into the hundreds of thousands of searches a month. At first glance that seems like a good idea, doesn?t it? Surely with hundreds of thousands of visitors to your site, you will be rich and retiring from your day job in no time. But, not so fast. With those highly searched for keywords you will have so much competition that it?s very unlikely that you will be able to compete at all. That means you probably won?t get any traffic from those keywords. A much better strategy is to find keywords that have fewer searches per month so you can rank well for them. Even if you have a list of a dozen or so keywords and each of them averages a few thousand searches a month. You can rank well for many of those terms, not just one. Think of the traffic you would get if you had say 10 keywords that each got 1,500 searches a month and you were on page one, in the first or second spot for all ten of those keywords. That?s a lot of visitors to your website. If you add some of these keywords to your web pages you can rank high with the search engines. It?s called search engine optimization and it is a much better investment than paying for traffic and always having to worry about what your bid prices will be. There are many excellent tools you can use to pick out your keyword list. This process can get a little boring sometimes but it is crucial to your online success. With so many search term suggestion tools available and many of them free, you can take some of the time and tedium out of the equation.