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Exact match vs partial match

Discussion in 'Black Hat SEO' started by gman777, Mar 2, 2017.

  1. gman777

    gman777 Jr. VIP Jr. VIP

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    Let's say I want to rank for best refrigerator for sale. That's 4 words.

    If I target refrigerator for sale, how much in % does it count towards the full match keyword? 75%?

    Since there is 3/4 of keyword.

    Let me hear your thoughts.
     
  2. sub001

    sub001 Regular Member

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    You cannot approach it that way. Those are 2 different search terms. While there is an overlap, where you will rank will depend on how you compare to the competition for each given search term.
     
  3. gman777

    gman777 Jr. VIP Jr. VIP

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    @sub001 Ah, my bad. I wasn't too clear. On some instances, there are cases where someone which do not target exactly the keyword, is ranking in the top 10 for it.

    In my example I'm looking for someone who has refrigerator for sale in his title/meta/body yet he's ranking for best + keyword as well, so there's the relevancy factor, and I thought that maybe someone could enlight me.
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    With LSI there really is no way to estimate this.

    Google doesn't take your search literally. They will detect "for sale" means something, refrigerator means another thing and so on, and then they'll look up thousands of similar searches and will present you with results tied to those searches.

    The only way it would work like you say is when you use "verbatim search".
     
  5. sub001

    sub001 Regular Member

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    The answer is still the same: you will always be compared to the competition for each given search term.

    Yes, if your page is optimized for "best refrigerator for sale", it will rank for "refrigerator for sale", too (and vice-a-versa). But there is no way to assign a percentage of "relevancy" (or whatever) because the strength of the competition will be different in each case.

    Makes sense?
     
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Also Google treats terms with "best" in the title as whole different animals than the keyword without "best" in it. Qualitative terms don't help your core term.

    -ThopHayt