Hi all! This is my first post in Black Hat World! This is regarding the EMD Domain I have which considerably dropped it's rank after the Fred update Except the EMD part, it has excellent articles covering various aspects of the niche topic. Article length ranges from 1k-6k long with 2k being the average. The site was doing well couple of months back. But after the Fred update, it dropped rankings considerably. Now only few pages are ranked in the first two pages of Google. After the Fred update, I tried the following : 1. Reduced the number of outbound affiliate links. 2. Reduced the keyword density. Both these couldn't help the site to recover. Now I'm thinking of 301 redirect as a last restoration step. I'm confused whether I should go for 301 redirect to expired domain or fresh branded one. I would appreciate the suggestions from experts and experienced persons here.