1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

EMD and PMD in 2016?

Discussion in 'White Hat SEO' started by shaqattaq, Mar 11, 2016.

Tags:
  1. shaqattaq

    shaqattaq Newbie

    Joined:
    Mar 1, 2016
    Messages:
    10
    Likes Received:
    3
    I apologize for the noob question. I have tried searching for this information but was unable to find what I was looking for. Is using an EMD or PMD still a good strategy in 2016? I appreciate any feedback.
     
  2. JokerSEO

    JokerSEO Power Member

    Joined:
    Mar 1, 2016
    Messages:
    629
    Likes Received:
    138
    Could be in certain circumstances but I wouldn't recommend it. Build a brand and you'll get more authority from search engines. Google laid down the hammer on a lot of EMD sites over the past few years
     
    • Thanks Thanks x 1
  3. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

    Joined:
    Apr 11, 2015
    Messages:
    2,461
    Likes Received:
    918
    Home Page:
    If you're targeting a low comp keyword with a small niche site go for EMD, if you can't get it go for PMD.
     
    • Thanks Thanks x 2
  4. shaqattaq

    shaqattaq Newbie

    Joined:
    Mar 1, 2016
    Messages:
    10
    Likes Received:
    3
    Thanks for the quick responses. Sorry I wasn't more specific. This is indeed a low comp, small niche site I am looking to build. The keyword I'm targeting doesn't necessarily warrant a huge build out (in my most humble opinion). I'm thinking 20-30 pages max.

    I am also curious about any free (I do all the work) or inexpensive link building strategies that may benefit an EMD in a small niche.
     
    Last edited: Mar 11, 2016
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,362
    Likes Received:
    2,314
    Some here have said that Google is more suspicious of EMDs for blackhat linking. So if you're planning on using it for some quick and dirty stuff it might not be as powerful as it was or as safe. I cannot verify those people's opinions though.

    But lets not act like EMDs are bad. Nobody here would turn down the EMDs like usedcars.com for instance. A good EMD has both brand value and search relevance. Things like purplecelingfansforapartments.com don't share the branding appeal and are too long/spammy. So the trade off is worse to me in those cases.

    As long as an EMD isn't too long or overly specific then I love it personally. But its not the end-all-be-all it once was. And its no promise of automatic rank domination.
     
    • Thanks Thanks x 1
  6. atentat

    atentat Junior Member

    Joined:
    Jun 23, 2012
    Messages:
    113
    Likes Received:
    32
    EMD works. I currently rank #1 with sitelinks for a very competitive keyword above amazon. What happens is, if you do it right, google will think the generic word is your brand so you will be cemented on position 1 with no fluctuations ever.
     
    • Thanks Thanks x 1
  7. bimasena25

    bimasena25 BANNED BANNED

    Joined:
    Jan 15, 2016
    Messages:
    320
    Likes Received:
    18
    Gender:
    Male
    i think this strategy will increase contextual or relevant serp
     
  8. TheArtOfDrowning

    TheArtOfDrowning Newbie

    Joined:
    Feb 4, 2015
    Messages:
    19
    Likes Received:
    4
    I have a related questions. Are URL's considered EMD's if they contain dashes? Aka new-carparts.com?
     
  9. Funfunfun

    Funfunfun Newbie

    Joined:
    May 21, 2016
    Messages:
    19
    Likes Received:
    1
    Hi, can you tell us a bit more on how you build your links? Is it relatively easy to rank it? thank you.
     
  10. TayaX

    TayaX Jr. VIP Jr. VIP

    Joined:
    Dec 13, 2010
    Messages:
    3,457
    Likes Received:
    1,931
    Occupation:
    Skype : TayaxBHW
    Location:
    France
    Home Page:
    EMD ranks about 11% higher than non-EMD. But the work behind is the same. A domain name is like 1% of the work, if not less.
     
  11. Aty

    Aty Jr. VIP Jr. VIP

    Joined:
    Jan 27, 2011
    Messages:
    5,957
    Likes Received:
    4,068
    Home Page:
    For a small niche EMD is fine, otherwise go for a brand name preferably with decent backlink profile.
     
  12. RedMango

    RedMango Power Member

    Joined:
    Jul 15, 2010
    Messages:
    547
    Likes Received:
    204
    Location:
    UK
    I have PMDs but from years ago. I probably wouldn't buy any more.

    Branded domain. Very good on-page SEO. Quality content. Google will figure it out. I've got spam test sites that rank for terms not related to the domains ie hotel site ranking for business kws.
     
  13. Monsterer

    Monsterer Jr. VIP Jr. VIP

    Joined:
    Nov 26, 2015
    Messages:
    1,237
    Likes Received:
    224
    Gender:
    Male
    #EMD/PMD they are the domain names that you want to rank well for it could be a phrase or very well known brand name. It is ll fine and keyword phrases are good but remember SEO is much more than a domain name.
    #If you have EMD or PMD don't assume you are following a bad trend.Just be careful to build valuable content and focus less on optimization
    #If you don't have an EMD don't worry continue to follow appropriate optimization guidelines and give each page an obvious focus.
    #Keep the content applicable and fresh pay attention to SEO trends and Google updates and you should be well on your way to better rankings.