Email Marketing Secrets?

helanderio

helanderio

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Email marketing is (still) the best and most profitable method to make money (or so I've heard—I've never done it myself, so I can't say for sure). This is definitely something I want to master like a pro. Unlike social media, where you have no control, once you get subscribers to your email list, they’re yours forever.


I have like a million questions about this. So let’s talk about it.


First thing I just can't understand—I’ve read many articles that say the average ROI in email marketing is around $40 for every dollar spent. This is the main reason why I want to do it. But seriously, that’s crazy. And that’s just the average. There are people making way more than that, I guess. With that kind of ROI, you could be the worst email marketer ever and still make a lot of money. I just don’t get it. So you can just launch a campaign, spend a little bit of money, and boom—you’re a millionaire? What am I missing?


Second—and again, I’ve never actually tried email marketing, so tell me if I’m wrong: Don’t offer a free ebook as a lead magnet. I have fake email addresses I use just to get the ebook, and I never open any messages after that. And I know I’m not the only one doing this. You’ll just end up with a bunch of trash emails. Does that make sense?


Instead, one email guru said it’s better to offer something like a discount code. That way, you get subscribers who are actually interested in buying something. Another thing I heard was that offering a free email course is better than an ebook—because then you have a better chance of getting your emails opened regularly.


Feel free to comment on what you think about these points. Share your tips and tricks. Tell me your story with email marketing—the do’s and don’ts. Blah, just tell me EVERYTHING you know about email marketing. Or not everything, but more than just the basics. Real stuff you’ve learned by actually doing it. Real-life results.


Thank you. Peace.
 
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Nice that you are interested. But just cause your heard somewhere or read something that every X dollars spent brings in x. That might be different for you, you might do a bad job and never make a sale.

If you want to start somewhere then build a lander for a new website project, and share what you are doing behind the scenes on social media with screenshots, about the site, and what your doing.

People will naturally sign up to your mailing list if your lander is something like "Top chrome plugin software for canva pro users" (or whatever ) and you give a brief mission statement.

I have a lander where I'm signing people up for a 2026 release of the website. They will be the first to know when the site goes live and already I got 25+ signups, and been running for a month.
 
helanderio said:
Email marketing is (still) the best and most profitable method to make money (or so I've heard—I've never done it myself, so I can't say for sure). This is definitely something I want to master like a pro. Unlike social media, where you have no control, once you get subscribers to your email list, they’re yours forever.


I have like a million questions about this. So let’s talk about it.


First thing I just can't understand—I’ve read many articles that say the average ROI in email marketing is around $40 for every dollar spent. This is the main reason why I want to do it. But seriously, that’s crazy. And that’s just the average. There are people making way more than that, I guess. With that kind of ROI, you could be the worst email marketer ever and still make a lot of money. I just don’t get it. So you can just launch a campaign, spend a little bit of money, and boom—you’re a millionaire? What am I missing?


Second—and again, I’ve never actually tried email marketing, so tell me if I’m wrong: Don’t offer a free ebook as a lead magnet. I have fake email addresses I use just to get the ebook, and I never open any messages after that. And I know I’m not the only one doing this. You’ll just end up with a bunch of trash emails. Does that make sense?


Instead, one email guru said it’s better to offer something like a discount code. That way, you get subscribers who are actually interested in buying something. Another thing I heard was that offering a free email course is better than an ebook—because then you have a better chance of getting your emails opened regularly.


Feel free to comment on what you think about these points. Share your tips and tricks. Tell me your story with email marketing—the do’s and don’ts. Blah, just tell me EVERYTHING you know about email marketing. Or not everything, but more than just the basics. Real stuff you’ve learned by actually doing it. Real-life results.


Thank you. Peace.
Click to expand...
Hey there! A million questions, huh? I dig it. Let's unpack this email marketing thing.

First off, that $40 ROI figure per every dollar spent? Yeah, it sounds insane, right? Like printing money. But here's the real deal: it's an average. Think of it like saying the average height of people is, say, 5'7". Doesn't mean everyone is 5'7", right? Some folks are way taller, some are shorter. Same with ROI.

That average includes the email marketing rockstars who've been honing their craft for years, have massive, engaged lists, and know exactly what their audience wants. It also includes companies that have a really high customer lifetime value, so even a few sales from an email can generate a big return.

Now, could you launch a campaign and become a millionaire overnight? Probably not. Think about it: you need a list of people to email in the first place. Building a quality list takes time and effort. Then, your emails actually have to resonate with those people. If your emails are boring, irrelevant, or just plain bad, they'll end up in the trash faster than you can say "unsubscribe."

Plus, there are costs involved. You'll likely need an email marketing platform, which has its own fees. You might spend money on list-building strategies, like ads or content creation. So, while the potential for a great ROI is definitely there, it's not a guaranteed instant jackpot. It takes work, strategy, and understanding your audience.

You're spot on about the free ebook thing. I've seen that firsthand. People sign up, grab the ebook, and poof! They disappear. Their inbox becomes a digital graveyard for your carefully crafted newsletters. You're not alone in using those burner emails – it's a pretty common tactic. So yeah, you end up with a lot of "ghost" subscribers who will never engage or buy.

That email guru has a good point about discount codes. Offering something that directly addresses a desire to purchase can definitely attract a more sales-oriented audience. They're showing their hand right away – they're interested in what you're selling.

And the idea of a free email course? I like that one too. It's a way to provide value over time, build a relationship with your subscribers, and showcase your expertise. You're not just giving away a one-time thing; you're offering a learning experience. This can lead to more engaged subscribers who are actually interested in what you have to say (and eventually, what you have to sell).
 
Get involved and then see if it really is as described. Email business or cold emailing is one of the last things to do to make money online. People who make money from this business actually make money in different ways and gain experience and clients. It is almost impossible to make money from scratch in this business.
 
What are the points to be noted while buying email marketing services in BHW or in general? How to make sure their services land email in Inbox rather than other folders?
 
I know you are facinated with numbers but trust me its like swiming in the ocean, it seems beautiful on the beach but when you start to swim you will get to know how difficult it is on those very first days. i will just suggest you do not search on youtube, because they just claim it as a gold mine. Start from a small 1-10k list of emails then you will gradually learn to jump over all the barriers.
 
Email marketing only works when you're sending the right message to the right audience. That's why it's essential to build your email list based on genuine user interests. Sending bulk emails to a purchased list is unlikely to deliver results—and could even hurt your sender reputation.
 
Email Marketing ROI is never fixed, It can be less or more

Depends on Your Sender email health, List, Subject Line, Content and Most Importantly what you are Promoting
 
helanderio said:
Email marketing is (still) the best and most profitable method to make money (or so I've heard—I've never done it myself, so I can't say for sure). This is definitely something I want to master like a pro. Unlike social media, where you have no control, once you get subscribers to your email list, they’re yours forever.


I have like a million questions about this. So let’s talk about it.


First thing I just can't understand—I’ve read many articles that say the average ROI in email marketing is around $40 for every dollar spent. This is the main reason why I want to do it. But seriously, that’s crazy. And that’s just the average. There are people making way more than that, I guess. With that kind of ROI, you could be the worst email marketer ever and still make a lot of money. I just don’t get it. So you can just launch a campaign, spend a little bit of money, and boom—you’re a millionaire? What am I missing?


Second—and again, I’ve never actually tried email marketing, so tell me if I’m wrong: Don’t offer a free ebook as a lead magnet. I have fake email addresses I use just to get the ebook, and I never open any messages after that. And I know I’m not the only one doing this. You’ll just end up with a bunch of trash emails. Does that make sense?


Instead, one email guru said it’s better to offer something like a discount code. That way, you get subscribers who are actually interested in buying something. Another thing I heard was that offering a free email course is better than an ebook—because then you have a better chance of getting your emails opened regularly.


Feel free to comment on what you think about these points. Share your tips and tricks. Tell me your story with email marketing—the do’s and don’ts. Blah, just tell me EVERYTHING you know about email marketing. Or not everything, but more than just the basics. Real stuff you’ve learned by actually doing it. Real-life results.


Thank you. Peace.
Click to expand...

  1. 10 years back, when I started my email marketing career, I read the same stuff and always wondered how it was possible, and when I would be able to achieve it. But yes, I have seen it, I have experienced that email marketing does boost your sales up to 300%. But it is only possible when you have your double-opt-in data. When you have your legitimate leads, you don't need to rush for new leads all the time, but target your existing ones and fetch your new leads through proper opt-in forms.
In cold emailing, you may get sales from it, but you will always be hungry for new data. And can retarget them all the time as you might end up getting spammed or complained.

  1. I will always recommend that to make the clickers your subscribers in the very first email, do not send a free ebook or any free offer. Instead, bring them on your web form, get their interests checked, and make them your subscribers. Once you get the interests, they will be segmented, and yes, you can send them offers according to their interests.

  1. Not every person has the same luck. Initially, you have to try different things, from discounted offers to free offers. But once you get the interests, go ahead and try your luck
 
Anybody wish to give recommendations for best email marketing services in BHW ?
 
NurtureSales said:
What are the points to be noted while buying email marketing services in BHW or in general? How to make sure their services land email in Inbox rather than other folders?
Click to expand...
while buying a list from a reseller, make sure the data you are getting belongs to your niche; otherwise, you just wasted your bucks.
Secondly, inboxing depends on whether your domain/IP are warmed. well warmed and performing ips and domains always win the trust of recipient domains.
 
AngelGoddess0809 said:
Hey there! A million questions, huh? I dig it. Let's unpack this email marketing thing.

First off, that $40 ROI figure per every dollar spent? Yeah, it sounds insane, right? Like printing money. But here's the real deal: it's an average. Think of it like saying the average height of people is, say, 5'7". Doesn't mean everyone is 5'7", right? Some folks are way taller, some are shorter. Same with ROI.

That average includes the email marketing rockstars who've been honing their craft for years, have massive, engaged lists, and know exactly what their audience wants. It also includes companies that have a really high customer lifetime value, so even a few sales from an email can generate a big return.

Now, could you launch a campaign and become a millionaire overnight? Probably not. Think about it: you need a list of people to email in the first place. Building a quality list takes time and effort. Then, your emails actually have to resonate with those people. If your emails are boring, irrelevant, or just plain bad, they'll end up in the trash faster than you can say "unsubscribe."

Plus, there are costs involved. You'll likely need an email marketing platform, which has its own fees. You might spend money on list-building strategies, like ads or content creation. So, while the potential for a great ROI is definitely there, it's not a guaranteed instant jackpot. It takes work, strategy, and understanding your audience.

You're spot on about the free ebook thing. I've seen that firsthand. People sign up, grab the ebook, and poof! They disappear. Their inbox becomes a digital graveyard for your carefully crafted newsletters. You're not alone in using those burner emails – it's a pretty common tactic. So yeah, you end up with a lot of "ghost" subscribers who will never engage or buy.

That email guru has a good point about discount codes. Offering something that directly addresses a desire to purchase can definitely attract a more sales-oriented audience. They're showing their hand right away – they're interested in what you're selling.

And the idea of a free email course? I like that one too. It's a way to provide value over time, build a relationship with your subscribers, and showcase your expertise. You're not just giving away a one-time thing; you're offering a learning experience. This can lead to more engaged subscribers who are actually interested in what you have to say (and eventually, what you have to sell).
Click to expand...

I'm totally agree with you. I also added some line with you here. I advertise my 2 campaigns through email marketing, that was really worse than ever. My email opening rate 75% but replying rate only 2-5%. So, its a wise thought, do not focus on ROI in every sector.
 
wahidbonafide said:
I'm totally agree with you. I also added some line with you here. I advertise my 2 campaigns through email marketing, that was really worse than ever. My email opening rate 75% but replying rate only 2-5%. So, its a wise thought, do not focus on ROI in every sector.
Click to expand...
thanks for the tip man, will surely take this into consideration
 
far00q_arif said:
I will always recommend that to make the clickers your subscribers in the very first email, do not send a free ebook or any free offer. Instead, bring them on your web form, get their interests checked, and make them your subscribers. Once you get the interests, they will be segmented, and yes, you can send them offers according to their interests.
Click to expand...

Nice point there. So lets say you offer a lead magnet (free course etc...), the user submits an email. What do you send as first email since you promised to deliver the magnet? Also how do you segment besides interests? What worked for you?
 
Correctively Objective said:
Nice point there. So lets say you offer a lead magnet (free course etc...), the user submits an email. What do you send as first email since you promised to deliver the magnet? Also how do you segment besides interests? What worked for you?
Click to expand...
for sure, you will send the Ebook or anything you have promised in return of the subscription but here you can do one more thing: you can either send another email with a confirmation link to make your subscriber double opt-in and send the ebook after the confirmation email, or you can simply send the ebook and win the trust straight away.
 
far00q_arif said:
  1. 10 years back, when I started my email marketing career, I read the same stuff and always wondered how it was possible, and when I would be able to achieve it. But yes, I have seen it, I have experienced that email marketing does boost your sales up to 300%. But it is only possible when you have your double-opt-in data. When you have your legitimate leads, you don't need to rush for new leads all the time, but target your existing ones and fetch your new leads through proper opt-in forms.
In cold emailing, you may get sales from it, but you will always be hungry for new data. And can retarget them all the time as you might end up getting spammed or complained.

  1. I will always recommend that to make the clickers your subscribers in the very first email, do not send a free ebook or any free offer. Instead, bring them on your web form, get their interests checked, and make them your subscribers. Once you get the interests, they will be segmented, and yes, you can send them offers according to their interests.

  1. Not every person has the same luck. Initially, you have to try different things, from discounted offers to free offers. But once you get the interests, go ahead and try your luck
Click to expand...
Hi I saw you mentioned "cold" email which I am currently starting my first campaign on. I am planning to run B2C email-outreach trough my custom VPS running opensmtpd service. Ofc following all best practices such as, sanitary DNS-records for all my registered domains and authentication mechanism implemented when sending emails ( port 587 ).

I am also enumerating email-addresses from services in the product niche that I am targeting on a GEO location level. I am quite happy with my planned campaign, I will be affiliating for a specified telecom brand. The target audience will be redirected trough one of my webpage's linked within the email-content. The webpage is responsible for setting the affiliate cookie before sending the target on there way.

With you're years of experience, which is amazing btw. I have a few questions i'd like you're advice on:

1. I have configured 25 domains which have all been aged for 2weeks, I know a month is recommended but I though this was fine. Is this enough ageing time?
2. I am planning on incrementing my sending volume with 20 per/day, as not to be flagged and adhere to the common email warmup consensus. I am planning to cap my sending volume at 200 per unique domain. Can I increase the cap limit or is this fine?

3. Can I really simple change the dedicated I.P on my VPS when my current I.P resolving trough MX records is blacklisted, and this will give me a clean slate if my domain it's self is not blacklisted?

4. Is it still viable and valuable to send B2C cold emails, or should I drop this idea as the spam flag risk and rate is simply to high. Instead focusing on B2B ?
5. I see allot of talk about how people are saying "only send plain text no HTML" within email-content, this seems very unreasonable to me. What are you're thoughts?

6. How many redirecting domains ( webpages ) should I purchase, as I am slightly worried about the webpages being flagged as spam and blacklisted within the email-content. Should I have a bunch available so I can easily replace the link in email-content?

I understand I am asking you a bunch of questions, and it's quite allot 0-0. I'd still appreciate a reply, even if it's to a single question!
 
implement said:
Hi I saw you mentioned "cold" email which I am currently starting my first campaign on. I am planning to run B2C email-outreach trough my custom VPS running opensmtpd service. Ofc following all best practices such as, sanitary DNS-records for all my registered domains and authentication mechanism implemented when sending emails ( port 587 ).

I am also enumerating email-addresses from services in the product niche that I am targeting on a GEO location level. I am quite happy with my planned campaign, I will be affiliating for a specified telecom brand. The target audience will be redirected trough one of my webpage's linked within the email-content. The webpage is responsible for setting the affiliate cookie before sending the target on there way.

With you're years of experience, which is amazing btw. I have a few questions i'd like you're advice on:

1. I have configured 25 domains which have all been aged for 2weeks, I know a month is recommended but I though this was fine. Is this enough ageing time?
2. I am planning on incrementing my sending volume with 20 per/day, as not to be flagged and adhere to the common email warmup consensus. I am planning to cap my sending volume at 200 per unique domain. Can I increase the cap limit or is this fine?

3. Can I really simple change the dedicated I.P on my VPS when my current I.P resolving trough MX records is blacklisted, and this will give me a clean slate if my domain it's self is not blacklisted?

4. Is it still viable and valuable to send B2C cold emails, or should I drop this idea as the spam flag risk and rate is simply to high. Instead focusing on B2B ?
5. I see allot of talk about how people are saying "only send plain text no HTML" within email-content, this seems very unreasonable to me. What are you're thoughts?

6. How many redirecting domains ( webpages ) should I purchase, as I am slightly worried about the webpages being flagged as spam and blacklisted within the email-content. Should I have a bunch available so I can easily replace the link in email-content?

I understand I am asking you a bunch of questions, and it's quite allot 0-0. I'd still appreciate a reply, even if it's to a single question!
Click to expand...


1. Specifically for cold emailing, I always utilized at least 3 year-old domains that have a nice history of backlinks. You can get these domains from expireddomains.net, New domains are captured by spamtraps very quickly, and once a domain is blacklisted, it's a hassle to get it released.


2. First, you need to warm up the pair of your IPs and domains. Start with a low volume, like you said, 20 emails per domain each day, using the loop method. Gradually double that number daily, and keep increasing it until you see messages getting backed up in your MTA queue. Since providers no longer publish their receiving thresholds, this is how you have to figure out the limits yourself


3. If you change the IP and the mail server is hosted on the same VPS, it should work. You also need to change the IP for the hostname where MX is pointing.


4. Email marketing always requires your time good strategy and and harwork always pays you back and Getting spammed depends on many factors
  • hygiene of your lists
  • Good content in your email
  • Follow the rules of the unsubscribe link.

if you have good lists of active users. And send an email with these rules im sure you wont get spammed or blacklisted.


5. I have a completely different take on this. Plain text is great, but only for the initial warm-up phase of a cold email campaign. If someone genuinely thinks a plain text newsletter is effective, I'd argue they should just use SMS marketing instead. The real beauty of email is HTML, which can grab a person's attention visually before they even read a word. When a lead sees an image of a product they need or something they love, they are far more likely to click on it and visit your webpage.


6. Mask your main domain (landing page) behind the domains you will use for sending. Use the cloaking method and your main domain will always be safe.
 
The Truth About That $40 ROI Stat

That number isn't wrong - but it's like saying "the average salary is $60k." Some make millions, others minimum wage. The difference? How you build and use your list.

From experience:
• Free ebooks attract freebie-seekers (you caught yourself doing this!)
• Discount codes work better - but only if your product is already known
• The sweet spot? "Gated help" - like a free 1-page cheat sheet that solves one specific pain point

What actually moves the needle-

  1. Your first email after signup should ask a question, not pitch
    (Example: "What's your biggest struggle with [their problem]? Hit reply - I read every response.")
  2. Track reply rates, not just opens. 50% opens with 0 replies means you're getting ignored.
  3. Clean your list every 3 months - if someone hasn't opened your last 5 emails, they're dead weight.
The magic happens when you treat email like texting a friend - not broadcasting ads.
 
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