eCPM for Countries like Italy

Diaconu said:

Hello guys, I currently have a blog in romanian wich I monetize with facebook instant articles ( audience network ) but the eCPM is very low ( like 0.50-0.70 ). I also live in Italy from 8 years so I know the language pretty well: I was thinking to start a blog in italian and monetize it with facebook instant articles. Does anyone know the eCPM of facebook instant articles in Italy? Ty for your time

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Billy Batts said:

No static answer for that as every network has different CPM's but for Italy it's probably a little bit higher.

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Diaconu said:

Can you sir define “a little bit higher”? It is possible that it could be $3.0 ?

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Luco said:

0.5-0.7 it is quite high for RO traffic, I'm Romanian and I know what I say. But eCPM is not something fixed, is based upon conversions, you can have traffic from the most high quality country, but if does not convert you will not have a high eCPM. So you need to test, only in this way you can find out what you ask.

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