Ecommerce site and blogging

Hi Guys,

One of my client is considering adding a blog to their ecommerce site. They want to know- if they create a WP blog and integrate it into their ecommerce site in a sub domain is it possible to rewrite the URL so search engines treat the blog as part of the website so that SEO goes to the site and not the blog? In short they want to know if they build a WP blog in a corecommerce can we rewrite the URL and if we do that will the SEO stay on the site instead of the blog then?

Any advice guys?

If you want to technically have juice with in the domain you should use domain.com/blog

Also, you should use Cross Site Linking --> This means put 1-3 keyword phrases in your blog post/content/article and select 1-3 keyword phrases to make links and link to respective pages on your site.

You may find this eCommerce seo guide from the company I work for useful: http://t.co/LCda2rgB [PDF]

Thanks for the valuable advice. I appreciate a lot for your help.

I have another question. How do we integrate the blog in the e commerce site. I mean do we have to buy a separate domain for the blog and re write the URL or is there another way to go about it?

you dont need another domain to make a commerce site just use domail.xxx/blog(e-commerce)

Instead of sub domain ie blog.ecomsite.com , you should consider ecomsite.com/blog , that help to pass the link juice more . Adding blog to ecom site is always a great idea and its a must .

like everyone said www . your domain .com/blog is the set up you want. And implement @the_demon's response above. I've seen immediate SERP movements when interlinking pages to target KWs... Great way to get product / sub cat pages indexed as well. shoot me a PM if you have a specific question, don't mind helping out.

I strongly advise against using a separate domain for your blog, this will lessen the impact for your core domain significantly. Cross-site linking is essential for ranking long tail keywords on your core domain's pages.

The only time using a sub-domain for a blog or even in general is when the content on the sub-domain is significantly different then the general theme of the primary domain. As for using a separate domain for a company blog, it is generally only suggested for large corporations that maintain a number of varying blogs and wish to avoid brand or content confusion.

A great example of the above is Godaddy, ... they maintain general theme content on the actual domain and for semi - off topic they use http://www.bobparsons.me for consumer out reach

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Another good example is Sony, they use different domains to segment Geographically diverse content and product offers. Although they could use subdomains in this scenario they chose to use geo specific TLDs for content segregation. While more expensive this can offer some extra SEO benefits.

http://www.sony.co.uk/section/home <-- uk consumer site [US Web Host / IP] <-- They should have used a UK web host for added SEO benefits, this was likely a mistake. Sony used a unique 100% unique ip here as compared to the two listings below.

http://www.sony.net/sitemap/ <-- global / corporate site [US web host]

http://www.sony.com/index.php <-- us consumer site , same host as above BUT using unique c-class ip

http://www.sony.com.cn/index.html <-- sony, Chinese consumer site [Chinese Web Host / IP]

In this example Sony has leveraged advanced SEO benefits. If you look at the server HOST and IP for each domain they are using a different web hosting company or c-class IP at a minimum.

For best SEO benefits, each domain should be unique host + 100% unique IP , domain extension as well as web host should match target country's location for optimal results. I would say, Sony overlooked this for the UK and .NET site shown above. I didn't inspect all their domains, but overall SONY is doing a decent job of SEO strategy.