I hear a lot of people going on about feedback, sadly feedback means nothing if your high volume selling.
I had over 250,000-500,000 sales and can tell you know feedback isn't all what its cut out to be.... Good sellers will list something at 0.99 which is flys out the door and will bounce back any negative sales on products which are questionable. Meaning there overall performance is not hit.
If people look at default listing view which is best match then it'l go on volume of sales and that is GTC. If people sort by price then the lowest person.
For X amount of sales, you can actually remove negative feedback anyhow. And if your saleing in the 1,000s negatives don't impact you as much as chances are you have more happy than unhappy... You will always get some people who are impossible to please.
Most people will sort by price, then the next one is best match.
You can't compete against prices from china its as simple as that, but you can compete for sales. 75% of the world knows that sellers in china are slow to arrive, average order from china to UK is around 5-14 days. If your sending from UK to UK its a day, if you send from UK to US its roughly within 5 days. People trust people outside china more. Most people assume that everything in china is fake...
Most china sellers on eBay use really bad English within there listings...
If your friend is expecting to solely sell on his own it just won't happen.. Best thing you can do is push him out of the market by multiple listings and stealing sales the honest way. If he copy's any of your auction text, or pictures report him.
It's 100% legal to make multiple eBay accounts, in fact its essential if you are a serious eBay seller. You will need to pay more fees however with multiple listings and you can expect not to hit your bronze silver, and gold, platinum if you aint selling 1,000s on a monthly basis.
I see a lot of people say that selling on eBay is fail but actually its much easier than SEO and making profits on the internet via adsense and more.
eBay you have a physical product to actually sell, get a china supplier which is extremely easy to get and you can expect lots of profits. Only reason I don't do it still as most of your days your packing orders, and listing new items constantly its boring as hell but the money is there and I know people who are millionaires out of doing it, and yes most of them get there stock from china
