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E-Commerce & G's new updates

Discussion in 'Black Hat SEO' started by DarkWingDuck1, Apr 26, 2012.

  1. DarkWingDuck1

    DarkWingDuck1 Newbie

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    I know there are a million threads about G's new updates, but I have only seen a few constructive ones. I have been doing a lot of reading and would like a place to collaborate with other people dealing directly with e-commerce sites. I would like to hear about what people were doing before the updates, the affects that they've felt from the updates, and what they think they will change to counter act these changes and move forward with in the future. Please feel free to post other theories of what's been happening or what you think it's moving towards in the future. Anything helping build a knowledge base is welcome!

    ******PLEASE refrain from dropping by just to complain about your situation or point out the things that have been beaten to death. This is made to be constructive and an area to collaborate.******

    I run the marketing/SEO programs for two e-commerce sites, one with aprox 25k and with aprox 60k mo traffic, these sites PR's are 4, and 6. I have 73 and 92 key words in the top 3 positions - long tail and very competitive. It has taken sometime to get these results and in the past week and a half I have dropped in several keyword groupings just like many others. I used unique content and spun one-offs of that content with article distribution services as a backbone of the program I was running. All of these links were keyword anchor text heavy and I got great results. I have several youtube channels that I run to feed traffic and post product videos/reviews as well as youtube channels, niche blogs, and other websites that I partner with for traffic spikes and quality back links. I run social proofing and bookmarking campaigns as well. Like I said I have gotten great results in the past.

    Since the updates I have seen dropping of specific keyword grouping in a range of -2 to at the most -90 on my sites. For the most part these keyword groups were the ones I was targeting with article distribution services in the last month or two. The distribution service I was using to juice out most of my links was pretty blog heavy for back links and i'm sure those blog networks got nuked and de-indexed from the rolling updates. This sudden loss of links is what I associate the larger dips of say -10 to -90. The smaller dipps i'm associating with the heavy keyword anchor text or maybe a small loss of thinks as well.

    Moving forward I am deluding my anchor text with the naked URL's, generic's, and keyword mash-ups. I'm going to use the article distribution services to do this and once I'm balanced either turn it off completely or drip it out at a much, much slower pace with more diversified anchor texts. I'm going to improve the content on my blogs and work towards better quality back links. I'm also going to be juicing the web 2.0 programs while incorporating some new ones.

    Obviously the days of blasting out content to get mediocre quality back links with heavy keyword anchor text is over. Focusing on quality back links at this point, do you think you can build them to fast? IE do you think ranking as a whole has been slowed or could you still make leaps and bounds if you have tons of quality back links?

    What kind of experiences have you guys been having and what approaches are you taking?
     
  2. kvmcable

    kvmcable Supreme Member

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    I run similar websites as what you've described but I'm hesitant to make any changes until Google settles down. Who can guess where this mess will end up. What you do today might be a penalty tomorrow. It's hard to assess the damage while in the middle of a hurricane. Best to take cover and let the storm pass.
     
  3. DarkWingDuck1

    DarkWingDuck1 Newbie

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    That's true, but I don't want to cut off all back linking entirely, that might throw up a red flag in itself. I also know I have to dilute my anchor text, so I figured, run the articles with naked and generic anchors so somethings still going out but helping my other problem as well.

    Have you seen any decreases in ranking? What kind of tactics have you been using? and have you stopped doing everything or just toned it down?
     
  4. ben10023

    ben10023 Regular Member

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    My ecommerce site that I'm still currently building (I haven't properly opened for business and thus haven't started SEO yet) has improved for my local rankings and moved up a page or two on my main keyword, (medium-high comp) up to about page 3. Bear in mind this is with zero off-page SEO done apart from a couple of links from biz directories. I also have very little content at the moment.

    Not very helpful but perhaps links don't count anymore :p
     
  5. DarkWingDuck1

    DarkWingDuck1 Newbie

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    lol, I doubt that! Maybe everyone in your niche got de-indexed.