Drop in traffic after Nov 12th update.

Hey everyone,

I’m relatively new to SEO, with about two years of on-and-off experience. I started focusing on my website around three months ago. For the sake of this post, say I focused on a "fruit" niche.

Here’s what I’ve done so far:

• Created a pillar page: a comprehensive blog covering all key attributes of bananas, serving as the main hub for the topic.
• Set up an interlinking structure: connected supporting pages in a loop (1 > 2 > 3 > 4 > 1) and linked them back to the pillar page.
• Linked the pillar page to the main category page and incorporated additional internal links from other parts of the site.
• Targeted harder keywords: maintained a structured approach to ensure consistent growth while expanding keyword focus.
• Published monthly content: added banana-related articles to keep the topic fresh and relevant, with backlinks accompanying each new piece.
• Optimized meta titles: experimented with banana-related content to improve click-through rates.
• Pursued backlinks: used link intersect strategies to identify competitors’ backlink sources and pursued similar opportunities.

The results were incredible—traffic skyrocketed, increasing 40x in just three months. However, on November 11th, I hit a peak, and since then, things have taken a downturn. After the latest Google update, both impressions and clicks have been steadily declining daily. At this point, I’m only up 4x from where I started.

I’ve used AI to write blogs since I’m not a strong writer, but the content is high-quality. I’ve also invested in three professional audits, all of which confirmed the blogs are solid.

What could be causing this decline? Is Google penalizing AI-generated content?
Any advice on how I can recover would be greatly appreciated!

If you have used the AI articles without editing, it might be the reason for the drop in rankings and traffic. Most of the AI articles instantly rank in Google and it will be dropped after sometime.

You can rewrite the set of articles manually and publish them. If you see any positive results on those, update all the articles and build links from quality sites.

You mentioned you are using AI to create the articles and this could be the reason for drop in traffic. Try adding articles and which focusses on users rather than writing it for SE. If you need help with articles, you can reach out to me. Good luck

Did you used chatgpt?