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Dont Go Chasing Squirrels

Discussion in 'BlackHat Lounge' started by BassTrackerBoats, Jan 29, 2012.

  1. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    We moved to a new home about a month or so ago and have a much larger yard than we had at our previous home and also my office has a window that faces out to the back fenced in yard.

    We have a few bird feeders out there and the local squirrels like to eat the bird feed that falls to the ground.

    Well, it seems Teedie, our youngest Japanes Chin, has taken up the responsibity of making sure that the squirrels stay in the trees and when she sees them she takes off after them.

    She can't catch them and would not have any idea what to do with them if she did either but she chases after them several times a day.

    No matter how many times she chases she still can't catch them.

    It is just not her skill set.

    I see that often with people here... you talk about wanting to make 10K a month with your sites or your methods but you are not making anywhere near that and honestly never will if you are not working with what you have.

    Odds are it is not because you are not trying but rather you fail to access your skill set and use that to your strengths. You try and cover all bases when building as site... design, content, onsite SEO, off site SEO, KW research etc.

    Some people have all those skills (I'm not one of them, ask anyone who has seen me design a site) but that is pretty rare.

    A case in point is an accountant. Most people think that an acountant is a very boring person and that they have no personality. Truth be told they do have personality they just do not express themselves generally as they are "numbers" guys and not "wordsmiths".

    A good accountant with the proper degrees can make very good money doing their numbers thing though.

    Be a smart IMer and use what skills you have to your advantage.

    Are you good at design but suck at KW research?

    Make a deal with a KW guy.

    Do you write like a champ but can't do of site SEO to save your life?

    Make deal with an SEO guy.

    You can outsource without it costing you a dime if you are trading your strength for another's strength and you both can benefit in the long run.

    Outsourcing your skill set in return for something that you are terrible at can really make your IM career rock and roll.

    So, don't be like Teedie and chase those squirrels all day long... realize you have limitations and take a skill set inventory and work within your skill set while trading out/outsourcing that which you need because that is how you will become successful... not only in your IM career but in a lot of other areas of your life as well.
     
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  2. iiaok

    iiaok Regular Member

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    Excellent post.

    It's the concept of specialization. Think of how simple a #2 pencil is. But there are components in them that are manufactured in over 10 different factories / companies.

    I like that visualization, though. "Don't go chasing squirrels." Thanks for that.
     
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  3. bertbaby

    bertbaby Elite Member

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    I've enjoyed going down a rabbit hole or two in my own life but the biggest in challenge is often assessing your own skills and weaknesses. Failure can tell you much more than success and the feedback from your customers is invaluable.
     
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  4. wannabie

    wannabie Elite Member

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    You need a bigger dog
     
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  5. m0nster

    m0nster Senior Member

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    good thing to bring to light, especially for those who jump into IM and try and use it as their only income source and will starve w/out IM money, they tend to do this I feel.

    not to say I haven't caught myself doing this in the past, trying to do everything, finally getting all of it out of my system, reflecting on my actions more is key




    so what is Teedie's skillset? =[
     
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  6. Techxan

    Techxan Elite Member

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    Your point is well taken but finding a partner is hard.

    Your story reminds me of a Saint Bernard dog we used to have named Bigfoot. He loved chasing squirrels but he was a big lumbering oaf, and they used to jack with him. They would actually stop, and look backwards and let him catch up before taking off again. Once, he chased one around the doghouse. Usually the squirrel would run down each side, banking left 3 three times and end up going the opposite way as Bigfoot who was only half way around by then.

    This time, when Bigfoot planted his foot for the first turn, it slipped, and his ass whipped around essentially making him swap ends and head full steam back up the side he just ran down.

    Meanwhile the squirrel made all three turns and ran right out in front of Bigfoot who immediately pounced on him trapping him with his two front paws.

    To this day, when I think of success, I remember the way Bigfoot looked up at all of us the day he finally caught that friggin squirrel.

    Thanks for the chuckle...
     
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    Last edited: Jan 29, 2012
  7. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Not catching squirrels.
     
  8. Essence19

    Essence19 BANNED BANNED

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    Your BHW Stats are a thing of Beauty. haha

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    it would be wise to listen to someone like you. :)
     
  9. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's not as hard as one would think... I made a deal with a guy in Ireland about 2 years ago... his coding skills and my SEO skills that seems to have turned out pretty well.

    Another deal with a guy from Tennessee/Montana that works very well... my idea and process... his organizational skills... it is doing well.

    Another one with a guy from London... his CPA brains and my financial backing... that is taking off!

    One more with a guy from some place in England (I have no idea where he lives) his SEO/design expertise and our combined idea with a little bit of my financial backing and it is doing well.

    Ok, one more and and I'll stop... a guy from India who has mad writing skills and my SEO for a site that is loved by Google.

    I could go on and on and bring in brick and mortar businesses as well... heck I could talk about my marriage and what each of us brings to the table to make a solid couple... come on, now, anyone that owned a dog named BigFoot has something to bring to the table and be able to hook up with a partner of sorts.
     
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  10. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Excellent post! Totally agree, makes much more sense to devote your time to the things your best at and pay someone else to do the other stuff.
     
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  11. JohnnyRabbit

    JohnnyRabbit Supreme Member

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    Great post + write-up, Could not agree more
     
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  12. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Or trade out.

    Bartering works very well in the IM world.
     
  13. themidiman

    themidiman Power Member

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    Wow, I feel like an idiot for not thinking of this possible JV. I don't know what qualifies as "mad writing skills", but my vocab is quite ponderous. ;)
    Might have to open up a JV here soon. I have quality sites that simply aren't performing, as I don't have the backlink resources.

    Thanks for the insight sir. Always gold.
     
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  14. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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  15. GlobalP

    GlobalP Regular Member

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    Great post BTB

    Wish someone had told me this long ago. After a few years of going at it solo and a bit of outsourcing, I am now pretty good at a ton of things and really great at only a couple things. I shall heed your advice and see how my best skills can serve me better.

    Thanks,
    GlobalP
     
  16. the_demon

    the_demon Jr. Executive VIP

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    I agree with BTB totally. I'm always down for a partnership... Over the last few years I've traded my seo skills for graphics, content, coding, etc.
     
  17. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    You should write a book the way you tied the two together :p
     
  18. TNphoneman

    TNphoneman Senior Member

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    1/2 of something is better than all of nothing.

    BTB you need a cat like my grandma had. She would bring rabbits and squirrels and leave them on the porch for her with the head already removed.
     
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  19. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    BTB, Great Post.

    I just spent the weekend hanging out with Tony Stark, well not really but close! I have to assume he is a millionaire or damn close to it. Holds a degree from MIT, Speaks and gives lectures, owns 3 companies, brilliant guy.

    I asked him if he had to pick one thing that made him a success what would it be?

    He told me "Know Yourself" as in do what you do very well and do it over and over. The things you cannot do, outsource!

    Funny he didnt mention his degree, his drive none of that but he did mention the quote above.

    As an aside one of the companies he owns is a Software Application development firm. I am going to see if I can get him to whip me up a monster SEO tool. :)
     
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  20. StarkContrast

    StarkContrast Regular Member

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    Or, as Dirty Harry might say, "A man's got to know his limitations".
     
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