Don't Do That Unless You Want To Be Banned.

• Payment method: failed payment
• Use of fake profiles
  • In case you decide to use fake profiles (not recommended), have at least 3 profiles plugged into your Business Manager as a backup

• The ad must reference the fact that you are selling a product
  • You cannot promise that someone will be given an information presentation when in reality they are being sold a product
  • Show image of the product you are selling or mention the name of the product you are selling in your copy
• Unsubstantiated, sensational & specific claims (especially in health / wealth niche)
  • Avoid absolutes & time frames; Never promise a certain result in a certain time frame (get X in Y time)
    
  • Example:
    • This method can cure diabetes
      
    • Earn 10,000 USD as a business coach per month
      
    • Lose 7 pounds in 3 weeks
      
    • Homeowners will get $357 a month as a stimulus
• Personal attributes
  • Stay away from the word “you”
    
  • Policy violations:
    • Are you in debt?
      
    • Do you consider your waistline as one of your problem?
  • Policy compliant:
    • Individuals who don’t have life insurance should read this
      
    • Are waistlines a problem area?
• Keyword penalties
  • Be careful with “aggressive” words in your ads trigger a red flag
    
  • Example:
    • Fat
      
    • Weight loss
      
    • Make money online
  • Important: Keyword penalties on fanpage level (e.g. credit, weight loss)
• 20% text rule can lead delivery issues
  
• Avoid clickbait language
  • Example:
    • Learn about this new revolutionary method
      
    • Learn about this secret
      
    • World-renown doctor reveals his secret trick to […]
• Fake comments with fake accounts on ads to increase relevance score
  
• Image recognition
  • If ad is too similar to other scam advertisers, you’ll get banned

• Unsubstantiated, sensational & specific claims
  • Example:
    • With this eBook you can cure diabetes in 4 weeks
• Clickbait language
  • Example:
    • Health problems
      
    • Shocking
      
    • Revolutionary
      
    • Breakthrough
• VSL
  • Encourage user having control over videos / VSLs
    • No autoplay
    • Player control: play, pause, fast forward & rewind
      
    • Disclose video duration; user must be able to see how long the video is
  • The landing page cannot have only the VSL on it; it must contain product information. The user must be able to determine what product is being sold without having to watch the VSL
  • Headline above the VSL must reference the product, not a sensational claim
    
  • Important: better ads & landing pages give you more freedom in the VSL
• Fake count-time clocks
  • Clocks that start counting down when a user first visits a page and then returns to the full time when the page is refreshed
• Fake limited inventory counter
  
• Pop-ups (“trapping elements”)
  • Exit pop-ups on the first step of the funnel
    
  • Ok on second step of the funnel
• Privacy policy & terms in footer; disclaimer if necessary
  
• Discount: not more than 50%
• Advertorials
  • Advertorials cannot look like third party wrote the article (e.g. newsletter, independent media, blog article, review)
    • “Content for product related pages should not be written in a way that misleads the user to believe that the content was written by an objective third party”
      
    • No byline with date, author name, city, etc. that is commonly associated with news releases
  • Clickbait language
    
  • Not permitted in the healthy industry and are a discouraged tactics in all other industries

• Avoid critical niches
  
• Flagged offers

• Offer match
  • Does the product the user receives match what they were promised in the ad and on the landing page?

Festinger said:

If this is not your article, or tips, it is nicely to mention the source.

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rafark said:

No more than 50% discount? This is a bit too extreme (a lot of the points are, tbh). What if you're running a flash sale or something else? Pricing is not really Facebook's business and it sounds more like guru bs to me.

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Oxidian said:

Does this only apply to paid advertisements on FB, or advertising on posts in general? Very interesting stuff.

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