1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Does Server location affect the SEO of a website?

Discussion in 'Web Hosting' started by danesebastion, Jun 12, 2013.

  1. danesebastion

    danesebastion Registered Member

    Joined:
    May 6, 2011
    Messages:
    50
    Likes Received:
    4
    Hey guys,

    Does Server location affect the SEO of a website if your targeting one country but hosting from another?

    I've been trying to get a definitive answer on this opinion is balanced 50/50 on this. Are there any SEO experts here who know what the answer to this is for sure?.

    Look forward to some answers guys

    Cheers

    Dane
     
  2. LakeForest

    LakeForest Supreme Member

    Joined:
    Nov 11, 2009
    Messages:
    1,269
    Likes Received:
    1,802
    Location:
    Location Location
    From what I've seen, not one bit.

    It would be interesting if it was the case for .cn or .ru though.
     
    • Thanks Thanks x 1
  3. VinceC

    VinceC Elite Member

    Joined:
    Jun 8, 2008
    Messages:
    1,616
    Likes Received:
    728
    Not 100% sure but it is best to have local based server for hosting local businesses as the loading rate will be faster.
     
    • Thanks Thanks x 1
  4. danesebastion

    danesebastion Registered Member

    Joined:
    May 6, 2011
    Messages:
    50
    Likes Received:
    4
    The videos from Cutts, Google and co are from two years ago and from what I can glean it isn't a big deal now. That said, SEO is such a struggle these days and to get an advantage is a lot of work but at what cost?
     
  5. dennis727

    dennis727 Power Member

    Joined:
    Mar 29, 2012
    Messages:
    511
    Likes Received:
    190
    Does it affect SEO? Yes. Is it significant? No. It's just one of the many signals that Google consider.
     
    • Thanks Thanks x 1
  6. mockba

    mockba Junior Member

    Joined:
    Nov 15, 2008
    Messages:
    168
    Likes Received:
    50
    Gender:
    Male
    Occupation:
    business development, local search domination
    Location:
    The Dark Side
    After a 6 month observation I have seen no improvements relating to change of my host's location. I went as local as I could and there was absolutely 0 effect. But again, if your site is serving US it's not suggested that you do Europe or Asia etc., unless you have bullet-proof/offshore needs.
     
    • Thanks Thanks x 1
  7. warner410

    warner410 Regular Member

    Joined:
    Jul 28, 2012
    Messages:
    376
    Likes Received:
    172
    Location of server is a minor factor, but you can afford to ignore it.

    Choose a host for good service and support, not the server location.

    If you are targeting a specific country, try using its ccTLD. That will have a much stronger effect on SERPs.
     
    • Thanks Thanks x 1
  8. danesebastion

    danesebastion Registered Member

    Joined:
    May 6, 2011
    Messages:
    50
    Likes Received:
    4
    It's a difficult one...

    I have the choice of a fantastic host running servers in the US UK and Singapore with good features at a very competitive price over an expensive host within New Zealand that offers a good service with few features where my clients are based!

    Dane
     
    • Thanks Thanks x 1
  9. thekingmaker

    thekingmaker Regular Member

    Joined:
    Jan 15, 2013
    Messages:
    271
    Likes Received:
    271
    As far as i know sometimes the loading speed of the sites affects the ranking not the server location.
     
    • Thanks Thanks x 1