Does Server location affect the SEO of a website?

D

danesebastion

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Hey guys,

Does Server location affect the SEO of a website if your targeting one country but hosting from another?

I've been trying to get a definitive answer on this opinion is balanced 50/50 on this. Are there any SEO experts here who know what the answer to this is for sure?.

Look forward to some answers guys

Cheers

Dane
 
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From what I've seen, not one bit.

It would be interesting if it was the case for .cn or .ru though.
 
Not 100% sure but it is best to have local based server for hosting local businesses as the loading rate will be faster.
 
The videos from Cutts, Google and co are from two years ago and from what I can glean it isn't a big deal now. That said, SEO is such a struggle these days and to get an advantage is a lot of work but at what cost?
 
Does it affect SEO? Yes. Is it significant? No. It's just one of the many signals that Google consider.
 
After a 6 month observation I have seen no improvements relating to change of my host's location. I went as local as I could and there was absolutely 0 effect. But again, if your site is serving US it's not suggested that you do Europe or Asia etc., unless you have bullet-proof/offshore needs.
 
Location of server is a minor factor, but you can afford to ignore it.

Choose a host for good service and support, not the server location.

If you are targeting a specific country, try using its ccTLD. That will have a much stronger effect on SERPs.
 
It's a difficult one...

I have the choice of a fantastic host running servers in the US UK and Singapore with good features at a very competitive price over an expensive host within New Zealand that offers a good service with few features where my clients are based!

Dane
 
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