Does META Ads actually works for Services type business?

MolotovCoctail said:
Hi Folks,

After multiple tests and experiment attempts with hired Pros and by myself I decided to give up on google ads as it was just a cash burner for service type business ads - all we had for last 3 months is just scam, spam call, no actual leads; Multiple tickets been raised by google and they even admitted on their replies that we are being charged incorrectly (surprise).

Now I am studying META Ads, but before rolling them and burning cash willing to ask your opinion - what is your general experience? Does it worth it? What strategies you would recommend?

What I am afraid - that META Ads can be oversaturated- there is lots of leads “resellers” and who dealing just with advertising (without providing actual services to end clients).

What your thoughts on this?
Click to expand...
Yes, Meta ads can definitely work for services ,but only if you nail the targeting and funnel.

You’re not selling a product that converts on impulse, so the creative has to speak clearly to a need, and the journey from ad click to trust needs to be airtight. Most people fail because they either go broad or skip testing.

If you're serious about it, start with lead gen objectives and test small.

Avoid interest-based targeting unless it’s laser-focused. Meta can still deliver, but you’ve got to work the edges.
 
Advertise on BHW
MolotovCoctail said:
We already doing this suggested audience + email list file uploads (from existing clients). During my experiments I managed to get 3-4 leads based on 15 budget, I am continuously tweaking and now ramping campaign to 50 (daily budget) and planning to ramp it to 200 if this works well. How long for meta algs it takes to learn? realistically?
Click to expand...
Nice bro @MolotovCoctail , sounds like you're already on the right path. If you're seeing leads at $15 spend, that's a good signal. Meta’s algo usually needs 50 conversion events per ad set per week to fully exit the learning phase, but in real terms, you’ll start to see stable results after 3–5 days of consistent spend and behavior. Keep the setup steady while ramping — don’t make big daily changes. If you're running on regular accounts and hitting any delivery or review issues, agency-level setups help smooth that out. But overall, you're doing it right — just give it some runway.
 
Meta ads are always great, the problem is you have to make the content and videos really engaging for customers, because this is display advertising, which is different from search advertising on google.
 
Retracra said:
Nice bro @MolotovCoctail , sounds like you're already on the right path. If you're seeing leads at $15 spend, that's a good signal. Meta’s algo usually needs 50 conversion events per ad set per week to fully exit the learning phase, but in real terms, you’ll start to see stable results after 3–5 days of consistent spend and behavior. Keep the setup steady while ramping — don’t make big daily changes. If you're running on regular accounts and hitting any delivery or review issues, agency-level setups help smooth that out. But overall, you're doing it right — just give it some runway.
Click to expand...
Thank you, is very inconsistent results - this week not had any leads at all to be precise. Nothing has been changed - budget was increased from 15 to 50.. Which really suppose to deliver more leads
 
I think you should do your research before making a decision you need to have a good advertising account provider and launch campaigns that target the right audience to optimize your budget when making a decision.
 
Kingkong Agency said:
I think you should do your research before making a decision you need to have a good advertising account provider and launch campaigns that target the right audience to optimize your budget when making a decision.
Click to expand...
Sounds like you have such agency or account :) Just to be clear - I am not interested into any services guys - I am DIY person :) I will achieve, learn, experiment - but will achieve all myself :)
 
Meta Ads can definitely work for service-based businesses, but need having a solid funnel. Since you're selling trust, focusing on lead qualification with a short VSL page or quiz funnel is a smart approach.
 
Your concern is real – the Meta market is very “noisy” nowadays, with many units selling leads or running ads without care.
What you should do is focus on building content funnels that are instructional or soft conversion (eg: ebooks, free tests, preliminary consultations...), to filter quality files in advance.

Can you share more about the service area you are doing business in? I will personalize the strategy for you to easily get started.
 
yes, google has been unstable since 2024, you are wasting money on it, you choose facebook ads is the right decision
 
If you target the right audience and have a good customer care process, it's not a problem. My problem is that the market is very saturated with potential customer resellers
 
MolotovCoctail said:
Google Ads:
– Easy to waste money in service-based industries without proper tracking.
– Lots of fake clicks, poor-quality leads, and even Google admitted billing errors → not effective.
Meta Ads (Facebook/Instagram):
✅ Still worth trying, but only if done correctly.
Advantages:
– Deep behavioral targeting, lower costs, and better engagement.
Risks:
– Saturated market, risk of low-quality leads if not properly set up.
Recommended strategies:
  1. Invest in quality content that builds trust before selling.
  2. Target small, highly relevant audiences.
  3. Use lead forms or messages instead of just driving traffic to a site.
  4. Start with small budgets to test, then scale gradually.
In short:
Meta Ads can still be effective if you take a strategic, trust-first approach and test carefully.
Click to expand...
 
This is all I been doing, problem - is not consistent. Hence I am stating - is no longer works! Trust me - I am good at it.. Is my day to day business
 
Agency HLV said:
yes, google has been unstable since 2024, you are wasting money on it, you choose facebook ads is the right decision
Click to expand...
Strange.. But I have setup google ads campaign on limited budget - like $5 a day and is outperforming meta ;) You have to experiment
 
Meta Ads can still work but require smart targeting and quality creatives; oversaturation is real, so focus on niche audiences, strong funnels, and genuine lead filtering to avoid “reseller” leads. Testing small budgets and scaling with clean setups helps minimize wasted spend.
 
I've tried Ad campaigns can focus on the demographics, behaviors, and interests of potential customers to achieve the best results.
 
Yes, Meta Ads can work very well for service based businesses especially local, coaching, or B2B services. Success depends on clear targeting, strong creatives, and a solid offer.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top